Monday 10 April 2023

Web Hosting Services and Domain Names


Choosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website.

 

Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these ‘free servers’ or on the ‘cheap’ servers.

 

Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.

 

Purchasing domain names are not that expensive which cost about $100 and there are many companies that can register the name for you, provided it is available and has not already been used by another company.

 

Using one of your keywords in your domain name can increase your score on some search engines. For example, solderingirons.com could be more effective as Electric-soldering-irons.com, if that domain name was available.

 

You might also choose to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition.

 

Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don’t design it as an empty page. The other reason being, you can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel. When customers get emails from dominicstone@solderingirons.com they feel as if they are dealing with a stable, professional business operation.

 

No need for customers to understand how you manage all your email boxes on your domain. They just need to feel your business is dependable and reputable.

 


Website as Storefronts


A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:

 

  • You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.
  • You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized software are available for purchase. 
  • Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.
  • Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.
  • You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.
  • Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
  • If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.
  • Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
  • Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.
  • If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.

 


What Is Search Engine Optimization


Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. 


The most popular search engines are Google and Bing. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carry may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. 


New sites need not be "submitted" to search engines to be listed. A simple link from a well-established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

 

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

 

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.



Monday 3 April 2023

What Are The 10 Main Difference Between The Rich & The Poor? (Infographic)

 


Essential Internet Marketing Tools: For Your Online Business (Infographic)

 


The Magic of Compound Interest (Infographic)

 


Levels of Competence Diagram (Infographic)

 


10 Public Speaking Tips (Infographic)

 


Monday 27 March 2023

Product Launch In 5 Easy Steps! (Infographic)

 


SEO vs PPC (Infographic)

 


Keys To Happiness Now (Infographic)

 


How To Write An Effective E-Mail Copy That Converts (Infographic)

 


How To Set Yourself Up For A Productive Day (Infographic)

 


Monday 20 March 2023

5 Characteristics of Ambitious People


Many of us wish we knew the secret formula to being ambitious and driven. Why are some people so determined to make it that they work on weekends and holidays, while others are a bit laid back and easy-going?

 

That’s what we’re here today to find out. We asked successful people in several fields, and they all agreed on one thing: no one is born ambitious. Instead, it’s something that takes time, patience, and a lot of hard work.

 

Interested in finding out more? Scroll down for our list of five characteristics of ambitious people.

 

They Avoid Negativity

 

Ambitious people seem to be always in motion. They take whatever stressors their day brings and harness it to create something good, like more ambition.

 

Yet, they’ve trained themselves to be good at staying in balance. They don’t allow their emotions to take over their thoughts and actions.

 

With each bump in the road, they breathe and look at things from a clearer perspective.

They avoid getting sucked into the vortex of negative self-take, self-doubt, and indecision—all of which are the enemies of ambition. These negative emotions keep you from seeing your true potential because you’re afraid you’ll mess up or not measure up.

 

However, your only true competitor is yourself. So, focus on your goals, then strive to be better than you were last week. That’s all anyone expects of you.

 

They Invest in Personal Growth

 

Motivated people know the value of personal growth. They know that there’s a whole world of knowledge out there we still don’t know anything about.

 

So, they never settle. They’re always on the hunt for the next thing to help them improve in all areas of their life.

 

This doesn’t just have to be taking online classes and attending seminars. Many self-improvement techniques are free of charge.

 

One of the ways you can invest in yourself is by getting good, quality sleep every night. It’s also about eating right and working out several times a week.

 

The point is to make yourself a priority. Then, pretty quickly, others will take notice and see you as a priority as well.

 

They Surround themselves with Like-Minded People

 

Jim Rohn once said, “You’re the average of the five people you spend the most time with.” In other words, if you want to be more ambitious, you need to be around people who are doing the same.

 

No, it doesn’t mean that you have to replace your friends. But it does mean you need to have people in your life with the right frame of mind to encourage you to be better and do better.

 

These are usually the ones who know what they want and aren’t afraid to go after it. If there’s a mentor you know or some kind of role model, then make an effort to spend more time with them.

 

Also, try to make friends with successful people in various fields, not just the ones you’re interested in. We’re creatures of habit, so whatever makes them successful will soon rub off on you.

 

They Set Well-Defined Goals

 

It’s not just about the task of setting goals. Anyone can make a list of goals they want to achieve in the next week.

 

What ambitious people have become good at is breaking down their goals into smaller, more manageable tasks that they can actually achieve. Not only that, but they have a certain level of self-confidence that allows them to push through even when they don’t feel like it.

 

Say you’re thinking about starting a professional blog. Avoid the urge to jump right in and try to do everything at once. Instead, give yourself daily targets to hit.

 

Get a large calendar and pencil in one thing you want to get done for the next 30 days. These don’t have to be fancy or anything grand. They just have to motivate you enough to get you to the next day’s target, and so on, until you reach your big goal at the end of the month.

 

They’re not Afraid to Take Risks

 

Everyone is always telling you how rewarding it can be to step outside your comfort zone. Yet, taking risks doesn’t have to be daunting or scary.

 

You don’t have to climb a mountain or go swimming with the sharks or anything like that—unless, of course, that’s where your ambition lies.

 

We’re simply suggesting that in order to be ambitious and motivated, you have to be willing to make mistakes. You have to be okay with taking work-related risks and seeing which ones will pan out and which ones will flop.

 

If they pay off, then great! Take it in, be proud of your accomplishments, then move on to the next big risk.

 

If it doesn’t pay off, then use it as a learning experience. Grow from it, understand what went wrong, then move on to something different.

 

It won’t be easy, but you’ll come out stronger, wiser, and more motivated to do more.

 


Feeling Stuck in Life? Practicing Ways to Get Going Again


There will come a time in life when you may feel that you are no longer living in the moment. You may look at things going on around you and feel hopeless and stuck, like you are on autopilot and things just happen to you, rather than you being the one in the driver's seat any longer. Finding a way to get emotionally unstuck so you can enjoy life once again can be key o helping you get the most out of life. 

 

While many things can cause you to get stuck in life, from a mental health condition to a big trauma that goes on in your life, there are also many steps you can take to help yourself get restarted. Some of the best tips include:

 

Become More Aware

 

One place you can start when you feel like you are stuck in with your awareness. Consider an examination of your unconscious to see what is going on. You may find that there are cognitive distortions or defense mechanisms that are in place that make it hard to be aware of your surroundings. Even your default patterns in relationships could be to blame. Depending on the situation, you may be able to handle this on your own or may need to call in a professional. 

 

Take on Responsibility

 

According to PsychCentral.com, many people find it easier to blame someone else, rather than take responsibility for their actions. You may not want to admit when you have done something wrong, but it can be freeing. Stop for a moment and take an honest inventory of how well you are behaving and what things you may have done wrong. Practice forgiveness, for others and yourself as well. 

 

Detach from Unrealistic Expectations

 

We often find that we have unrealistic expectations in life. Whether you are a perfectionist or not, there are times when your expectations of a person or a situation are not realistic and it can lead to a lot of disappointment. You need to start looking at the situation and deciding if your expectations make sense for it or not, tapering back a bit if you end up adding too much that makes it impossible. 

 

Choose Self-Love

 

It is hard to get going again and enjoy the life you have if you can’t take the time to practice some self-love. The first step to doing this is to make that inner critic go away. When all you hear in your mind are all the ways that you are imperfect and not as good as others, you can feel down and depressed, unmotivated to get much done. Start by showing yourself some compassion and see what a difference it makes. 

 

Ask for Support

 

Sometimes, you need to bring in some support to give you the help you desire. You are a strong and powerful individual, but you can’t do everything on your own. Bring in some support to see how they can help raise you and make you feel better. This support can come from friends and family members, but be open to seeking up from a professional, such as a therapist, who can assist you in looking deep down and working through some of your other issues too. 

 

While it may be normal to get stuck in life sometimes and feel like you are on autopilot all the time, that doesn’t mean you need to stay in that situation forever. Learning how to enjoy life and jump right back in is one of the best ways for you to get going again.