5 Steps to Reach Your Readers on an Emotional Level

When it comes selling yourself and your brand, it’s essential that you understand that your potential customers want to do business with people that they know, like, and trust. This is even more important if you’re a coach or service provider. Your potential clients may wonder if they’ll enjoy working with you, how you can help them, and if they’ll get their desired results. 

 

This is where persuasive copywriting can help you. Copywriting will allow your ideal client the chance to know, like, and trust you. It also gives you an easy way to answer their questions before they even ask them. But before you start writing your copy, there are a few steps you’ll need to take. 

 

Step #1: Identify Your Client

 

Describe your ideal client as detailed as you can. You need to be specific about their fears, frustrations, and feelings. Use forums and social media groups to see what words your ideal client uses to talk about their situation. Knowing how your potential clients describe what they’re dealing with will allow you to create copy that connects with them. You also need to think about what your potential client’s desired end result would look and feel like. For example, if you help overwhelmed working moms find time to prepare nutritious food to feed their families, then the end result might be less dinner time stress, more family time, and healthier bodies.

 

Step #2: Focus on your qualifications

 

Next, think about how you’re uniquely qualified to help your potential clients. Describe why you’re qualified as a professional (education) and/or as a person (experience). You’ll want to offer proof of your qualifications in the form of diplomas, testimonials, and endorsements. These qualifications can be placed on the ‘home’ or ‘about’ page or a dedicated ‘testimonials’ page on your website and blog.

 

Step #3: Describe the milestones

 

When you have a clear picture of what results your clients can expect from you, then you’ll want to think about the journey they’ll take. Try to describe the milestones your ideal client typically encounters during their journey. For example, if you’re a weight loss coach, one milestone might be losing the first ten pounds. 

 

Don’t focus on just the good milestones. You’ll also want to consider the setbacks clients may face as well as the emotional aspects of their journey. For example, a setback might be gaining three pounds one week. 

 

Step #4: Think about your clients’ objections

 

Once you’re confident that you understand your potential clients’ journey, you need to take a moment to consider their objections. What hesitations might your client bring up when they’re ready to hire you? What are they afraid of if they take that first step? For example, if you’re a fitness coach that helps obese patients lose weight, you might find that potential clients are worried about visiting a gym for the first time. 

 

When you understand these objections, you can offer solutions. Keep in mind that solutions don’t always have to be complex. You might simply tell clients that the first gym session is all about coming in and getting comfortable with the equipment, no workout required. Now, you’ve subtly eased a potential client’s objections to taking that first step toward fitness.

 

Step #5: Describe the action steps your reader would like to take

 

Now that you know the journey your clients are on, it’s time to guide them to your product or services. You can do this by thinking about the action steps readers need to take when interacting with your content. For example, you might have a call to action at the bottom of your blog posts for joining your email list.

 

When you send emails to potential clients on your list, you might have a call to action at the bottom of each email that invites your subscribers to set up a free consultation with you. You want to continually invite your community to keep taking action. By doing this, you’ll have a list filled with valuable leads.

 

Understanding your client is the first step toward creating more persuasive copy. When you genuinely care about your clients’ journey, it will shine through in your copywriting efforts. 

 

Copywriting Essentials: 4 Myths That Keep You from Writing Compelling Copy

You’re stuck. You’re not seeing the leads you want for your business. You’re offering quality products and great services but only a few people are buying from you. 

 

You might be tempted to believe that the problem is that your platform isn’t big enough or that your website isn’t interactive enough. But for many small business owners and solopreneurs, these problems are usually the result of poor copywriting.

 

The good news is that persuasive copywriting is an essential skill that can be learned. But first, you have to understand that some things you might believe about copywriting are actually myths that are harming your business.

 

Myth #1: Copywriting is all about selling

 

Some small business owners believe that copywriting is the equivalent of going to a cocktail party and screaming “Buy my product!” to every person you meet. This couldn’t be further from the truth. Copywriting is about so much more than selling your product or program.

 

Copywriting is about serving your audience. You can use persuasive copy to address your customers’ concerns, help them make smart buying decisions, and offer solutions to their needs. 

 

Myth #2: Copywriting is all about action

 

Many small business owners and solopreneurs think that every piece of content they create has to have a call to action, but that’s not true. Most of the time, you’ll be creating content to increase your customers’ awareness of your business. This can be called the “know, like, trust” factor.

 

The ‘know, like, trust’ factor is about guiding your potential customers through the buying stages. In the first stage, the know stage, you’ll give potential customers content that informs them. In the second stage, you’ll share content that makes your brand likeable. The third and final stage is known as trust. It’s the point where your customers will decide whether they should purchase your productive or service.

 

Myth #3: Copywriting is all about you and your business

 

Copywriting isn’t focused solely on you or even your customer. The best copywriting strikes a balance between “about you” and “about your reader”. 

 

You want your copy to show your understanding of and compassion for your ideal clients’ situation. Your copy should highlight that your business cares and why your brand is the best one to choose.

 

Myth #4: Copywriting is all about making your brand look perfect

 

Persuasive copywriting isn’t about positioning your brand as perfect. It’s about connecting with your reader on both an intellectual and emotional level. Your potential customers want to know about your expertise, but they also need to know that you understand them. One simple way to do this is to share stories about your brand. Don’t be afraid to include stories about your business’s failures.

 

Don’t make the mistake of thinking that your copywriting is set in stone. Even expert copywriters create several drafts before they find a version that truly connects with their readers. The important thing is to keep testing your copy until you find what works best for your business.

 

Heal Yourself: Get Back to Nature

Even the most anti-outdoorsy type has to admit that they feel calmer when they smell the fresh air and see the sunlight filtering in through the leaves. It fills us with a sense of comfort and relaxation.

 

Not only does it make us feel good, but it also heals us from the inside out. It shows in how we think more clearly and how our moods are restored when we’re around nature.

Keep reading to learn more about how to heal yourself through nature.

 

Why Do We Feel Good When We’re in Nature?

 

Getting back to nature acts as a reminder that we’re all part of the natural world. We’re all connected somehow, which is why you feel at peace when you’re in a quiet forest or a meadow.

 

Think of when you walk barefoot on the beach or a patch of green grass. You know that pleasant feeling you get? It feels like you’re home, comfortable, relaxed, and at ease.

 

The best part is all the stress and tension you’ve been holding onto melts away somehow. It’s like a weight has been lifted off your shoulders, and you feel freer and lighter.

 

How Can We Reconnect with Nature?

 

Finding opportunities to reconnect with nature and take advantage of its healing benefits can be a challenge in our hectic lifestyles. Yet, you don’t have to go camping in the middle of nowhere to enjoy nature. Instead, there are ways you can do just that right in the comfort of your own home.

 

Take a look.

 

Gardening

 

Don’t lose hope if you’re not into hiking or camping outdoors. You can still be close to nature but in a different way.

 

For example, you can plant a vegetable garden in your yard. Tending to plants allows you to spend a good deal of time with nature and connect with the earth.

 

You get to breathe in the fresh smell of the soil and the plants themselves. But, of course, that’s even more enjoyable if you’re planting fragrant plants, such as jasmines, roses, or lilies.

 

You also get to connect to nature in a hands-on, visceral way that, for some people, can become very personal. In fact, many gardeners say that when they’re tending their gardens, they feel a deeper bond with nature they hadn’t felt before.

 

Many also feel that gardening makes them feel that they’re part of something bigger than themselves. This special connection allows them to bridge the gap between our hectic, modern world and the natural world.

 

Mindfulness Meditation

 

Being outdoors is such a wonderful opportunity to slow down and breathe. Look around and see all the colors around you. Take in how the light plays through the leaves or reflects off a big, shiny rock.

 

Next, close your eyes and take a deep breath. Inhale as much fresh, clean air as you can to cleanse out your lungs from the smog and fumes, we’re so used to taking in.

 

Then, stop and listen. Really listen to the birds and crickets chirping, as well as any other creatures, big or small.

 

Also, if there’s a brook or stream nearby, pay close attention to the sound of the water. Studies show that the sound of running water is calming and can even have an anti-depressant effect.

 

Yet, the best thing to listen out for in nature is nothing. That calm quietude has become so rare that we sometimes don’t know just how much we miss.

 

Forest Bathing

 

‘Forest bathing,’ or ‘shinrin-yoku’ in Japanese, is the art of moving slowly and mindfully through a forest. The aim of this Asian practice is for you to engage all your five senses along the way.

 

So, with each step, you take in all the sights, sounds, and smells of your surroundings. This experience is similar to mindful meditation, which we mentioned above.

 

Yet, it goes beyond stimulating the parasympathetic nervous system or reducing your stress levels. Forest bathing also helps increase anti-inflammatory properties in your body and boost your immune system, all thanks to the terpenes you inhale as you’re walking through the forest.

 

Conclusion

 

More and more, people are starting to realize that the best way to heal themselves is by getting back to nature. It’s true that the more time we take to relax and unwind in nature, the better off we’ll be.

 

5 Secrets To Self-Motivation

Why is it that motivating others is easy, but we struggle to motivate ourselves? There’s always another task that needs to be done, another deadline that needs to be met.

 

Yet, we need to learn how to take the time to show ourselves that we’re strong and hard-working. One of the secrets of self-motivation is to get our internal gears turning the right way so that we recognize our worth and value.

 

Everyone has goals they’re working towards. Yet, the degree of self-motivation we allow ourselves determines how hard we’re willing to work to achieve the desired result.

 

So, in a nutshell, with self-motivation, anything is possible. But, on the other hand, if it’s lacking in someone’s life, then life goals become of little significance.

 

To always encourage yourself to do better and be better, you need to show yourself kindness and motivation. Without them, you’ll achieve very little in life. To help you get inspired, we rounded up the five secrets to self-motivation.

 

Be Confident

 

“You are braver than you believe, stronger than you seem, and smarter than you think.” - A. A. Milne

 

Having the confidence to stand up for your beliefs and dreams is one of the most critical aspects of self-motivation. Yet, it can get difficult mustering up confidence when your brain is wired to shy away from a challenge.

 

To rewire your thoughts and build up your confidence, get a pen and paper. First, write down 3–4 of your achievements just to remind yourself of how much potential you have.

Then, make a habit of writing one thing you achieved each day. Little by little, that page will turn into two, then five, then a dozen—all the while creating a momentum that feeds on your self-confidence and assurance.

 

Track Your Progress

 

“Talk to yourself about your successes; be sure you’re recognizing your own accomplishments, no matter how small they may be.” - Rhett Power

 

Now that you’ve started writing down your daily achievements, even if it’s just watering the plants, it’s important to keep track of how far you’ve come.

 

You can use something as simple as a to-do list where you cross each task as you get each one done. Or, if you want to be more general, just cross off the whole day.

 

There are also numerous apps and software tools that help you create a personalized digital task board. This makes it easier to customize goals on a smaller scale, as well as all the way to the more time-consuming monthly and yearly goals.

 

As a result, you hold yourself accountable. Plus, you wake up each day knowing exactly what you’re supposed to do, giving your life purpose and meaning.

 

Maintain A Positive Outlook

 

“There’s a direct correlation between positive energy and positive results.” - Joe Rogan

 

Maintaining a positive mindset can go a long way in boosting your self-motivation. It’s also a great tool to have when things don’t go as planned. That’s when having that positive outlook can help you see things from a different perspective.

 

When your brain expects positive results, your choices will be geared towards the more positive. You’ll also be less likely to blame others for the unexpected things that pop up in your life.

 

To do this, you need to be aware of your negative thought patterns. Then, each time you feel some negative thoughts starting to pop up, replace them with positive ones immediately.

 

Another way to achieve this is by repeating positive affirmations in the morning to boost your motivation and confidence as you start your day.

 

Set Realistic Goals

 

“It must be borne in mind that the tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goals to reach.” - Benjamin E. Mays

 

Goals give your life a sense of direction, like a promise you make to yourself, then do your best to keep it.

 

For example, it could be something as simple as cutting back on sugar for a whole week. Or, maybe something a bit more consuming, like working out each day for a month.

 

Whether it’s work, family, or something personal, the best way to set goals is to break them up into measurable tasks. This can be monthly, weekly, daily, or even by the hour—whatever works for you.

 

Another tip is to make the goal just challenging enough to pique your interest. Yet, it shouldn’t be too complex that you give up easily.

 

Surround Yourself With Supportive People

 

“Surround yourself with only people who are going to lift you higher.” - Oprah Winfrey

 

Having positive people who help you achieve your potential is a great way to increase your self-esteem. In return, this gives your internal motivation a nice boost.

 

They’re also great for holding you accountable. They keep you pushing forward even when you don’t feel like getting out of bed.

 

The best thing is that it works both ways, which only works to strengthen your relationship. Plus, no one wants to let down that person who’s always there for them through the good days and the bad.

 

How To Make Healthy Food Choices On The Go

Try as you might, it’s not always possible to prepare all your meals. No one has the time or energy to spend hours preparing dishes packed with nutrients.

 

It’s also not easy sticking with a diet plan when you’re busy rushing from one meeting to the next. Sometimes, it’s just easier to grab food on the go. But the problem is that fast food isn’t always healthy food.

 

Because we know how important your health is, we rounded up some practical tips to help you make healthy food choices on the go.

 

Let’s get started.

 

Be Honest with Yourself

 

As with any new habit or lifestyle change, the first thing you have to do is be honest with yourself about a few things. Have an open, serious conversation about what your schedule is like and assess your busiest days.

 

These will probably be when you don't have time to prepare healthy meals. Thus, you’ll need to prepare a couple beforehand, so you can just grab them and go.

 

Another thing you have to be honest about is the types of food you eat. Luckily, we now live in a time when almost any food can be healthy.

 

Craving a burger? Try a veggie burger or use lettuce instead of patties. Need some chocolate in your life? Grab a bar of dark chocolate for your sweet tooth and a nice boost of antioxidants as well.

 

Understanding your likes and dislikes can go a long way in helping you make healthy food choices on the go.

 

Get the Right Tools

 

Making healthy food choices isn’t just about knowing what to buy at the grocery store. It’s also about getting suitable tools and materials to help make the process easier.

 

For example, two great buys are to-go boxes, such as microwave-safe bento and lunch boxes. Simply fill them up the night before. Then, just grab them from the fridge, pop them in your bag, and you’re set for the day.

 

For batch cooking, consider investing in a Dutch oven, Instant Pot, or crockpot. Each of these cookware is guaranteed to make meal prep quick and hassle-free. You just add the ingredients, set the timer, and leave it to their thing.

 

Think Ahead

 

Why not take a couple of hours out of your weekend to organize a meal schedule for the busy week ahead? You can go old school and use a pen and paper.

 

Or you can take advantage of today’s technology and download one of the many meal-planning apps available. These apps help you schedule meals, prepare shopping lists, and even help you manage your budget.

 

Other benefits of using a meal-planning app include the following:

 

• Focus only on the items on your grocery list, so you only buy what you need

• Suggest new and fun recipe ideas

• No more stressing over what you’ll eat or how much time it’ll take you

• Calculate how much carbs, fat, proteins, and other nutrients you’re consuming each day

• Know your total caloric intake for the day

 

Choose Wisely

 

It’s hard choosing healthy foods when you’re eating out or passing through a drive-thru. However, the good news is that now almost every fast-food place has a handful of healthy food options to choose from.

 

Thanks to the growing demand for healthier food choices, fast-food chains have amended many of their items. Some have even added brand-new ones that are all about being healthy.

 

In the meantime, try these tips:

• Pick the smaller portion sizes

• Opt for a side salad instead of fries

• Choose the grilled chicken instead of fried chicken or a beef burger

• Order water, diet soda, or unsweetened coffee or tea

 

Be a Smart Snacker

 

Sometimes we’re just so swamped with work that we don't have time to eat. So, we go to the vending machine and get a bag of chips or a bar of chocolate with a bazillion calories.

 

Sure, it’ll satiate you for about 15 minutes. But then, because they’re also loaded with carbs, your blood sugar levels will take a nose dive. Soon, you won’t be able to focus on your work, and you’ll be dying to take a nap.

 

To avoid putting yourself through all that, learn how to snack smart. This means choosing snacks that keep you feeling full for hours without all the loaded carbs, sodium, and fat.

 

Below is a list of some nutritious snacks you need to have in your bag at all times. From the sweet to the savor, these yummy snacks will ensure you always make healthy food choices.

 

• Trail mix

• Nuts like almonds, cashews, peanuts, and walnuts

• Chopped vegetables with a side of salsa or hummus

• Cut-up or whole fruit

• Rice cakes and granola

• Frozen yogurt

• Sugar-free protein bars

 

6 Tips For Working Through Your Mistakes

None of us are immune to making mistakes. Yet, those who have the skillset and confidence to learn from their mistakes are the ones who seem to do better in life.

 

By gaining knowledge and experience from our slip-ups, we boost people’s trust in our abilities. Not only that, but we become more capable of navigating life’s ups and downs with minimal stress and anxiety.

 

In this guide, I’ll discuss six tips for working through your mistakes. I’ll also talk about the psychology behind making mistakes, and how your blunders can actually help you become the best version of yourself.

 

So, let’s get started.

 

Own Your Mistakes

 

The first step in working through a mistake and learning from it is to admit to it. It’s not easy owning up to our oversights, but it’s part of the process of growth and self-discovery.

 

Also, try not to make excuses or justify your actions. I have to admit that it’s a lot easier to hide behind some lame reason or just blame someone else for what happened.

 

Let’s face it; we’re all afraid of being criticized and judged. However, when you do that, you only feel good for a short while. But then, soon after, the guilt starts to eat away at you.

 

So, while difficult to do, holding yourself accountable will be better for you in the long run. First of all, it’ll give you peace of mind. Plus, you’ll gain the respect of your peers as well as yourself.

 

Shift Your Perspective

 

Why did Thomas Edison have no problem failing all those times throughout his career? Because he didn’t see his mistakes and failures as something bad to be ashamed of.

 

Instead, he took them as an opportunity to learn. If he’d been afraid of what people might say about his repeated mistakes when he was inventing the light bulb, he wouldn’t have made history and become one of the most famous inventors of all time.

 

The same goes for hundreds of successful people. Yet, we usually don’t focus on their journey. Instead, we fast forward to the part where they became famous, forgetting that they spent days and weeks slipping up and trying to fix their errors.

 

Explore Alternative Courses of Action

 

Once you’ve trained your mind to see the good that can come from making mistakes, you’ll be better equipped to understand what went wrong.

 

You’ll also know why it happened and what you can do in the future to prevent it from happening again.

 

Yet, probably one of the most significant advantages of making mistakes is when you’re able to dig through the rubble and come up with alternative courses of action. For example, list the facts and devise other ways to handle the same situation or something similar.

 

This is a great way to take advantage of what happened and use it as a stepping stone to the next big thing in your life. As a result, you’ll find it easier to work through your mistakes and manage things more effectively.

 

Stop Dwelling on the Past

 

It’s only natural to find yourself fixated on that time you spilled coffee all over your presentation. Or when you stumbled on your way up the stairs and nearly ran into your boss.

 

Yet, dwelling on the past and overthinking are two of the biggest barriers to working through your mistakes.

 

Not only that, but they have a negative effect on your self-esteem. As a result, you become more anxious and apprehensive and have trouble moving on.

 

When you feel like your negative self-talk is taking over, you have to make a conscious effort to stop it before it gains momentum. Show yourself the same kindness and empathy you’d show to a friend.

 

The best way to do that is to make peace with your mistakes. Tell yourself that life moves on.

 

You can’t change what happened. So, the best way to get over something like that is to use it to avoid making the same mistake in the future.

 

Create a Plan of Action

 

The next logical step is to develop a plan of action. This is where you create a vivid mental image of what you should and shouldn’t do differently to get better results.

 

To start, gather as much information as you can and analyze it. Then, finally, put your plan into motion.

 

One of the best ways to ensure your plan is successful is to rely on new resources or skills. So, why not join a class or pick up a hobby? It’ll get you involved in new experiences while exposing yourself to new skill sets that you can use for self-improvement.

 

Make New Mistakes

 

No matter how old you are or what position you hold in your workplace, you will make mistakes. They’re a natural part of growing as an individual.

 

The only thing you can do is to make the most of your mistake and use it as a learning tool. This way, you’ll minimize their impact on your mental and emotional health, and you’ll be able to pick up the pieces much more efficiently.

 

So, the next time you find yourself slipping up, try taking a solution-oriented approach rather than dwell on the actual mistake. This positive way of dealing with things will allow you to think a few steps ahead to focus more on the solution rather than the problem.

 

Should You Keep Your Dreams to Yourself?

In 2010, Derek Sivers participated in a TED Conference. His speech lasted just three minutes and in it, he encouraged people to not share their goals with their friends, family, co-workers, or anyone around them. Derek backed up his reasoning with several scientific studies (listen to his presentation here).

 

In his speech, Derek says, “When you tell someone your goal and they acknowledge it, psychologists have found that’s called a social reality. The mind is kind of tricked into feeling it’s already done. Then because you’ve felt that satisfaction, you’re less motivated to do the actual hard work necessary.”

 

Derek goes on to point out how talking about an important life change or goal can make you less likely to succeed. But those aren’t the only reasons you may want to keep your latest ambition a secret from everyone else. Here are three more reasons you should consider keeping mum:

 

Talking about a Goal Destroys Your Stamina

 

How many times have you told someone else you were going to do something hard? Maybe you told a co-worker that you’re planning on losing 50 pounds. Perhaps you told a family member that you were going to get out of debt this year. 

 

You may think doing this pumps you up and makes you more likely to accomplish your goals. But talking about doing something hard can actually drain your energy. You start to come up with all the reasons you won’t achieve it. You might tell yourself, “Well, I just can’t say ‘no’ to sugar. I don’t mind debt that much and I don’t want to change my standard of living.”

 

Sharing a Goal Can Discourage You

 

You’re really going to do it. This will be the year that you quit the factory job you hate so much and start your work at home business. Then you make the mistake of sharing a goal with someone else. 

 

The problem is the other person is negative and quickly points out all of the reasons you’re bound to fail. They may say unsupportive things like, “You don’t have a degree. You don’t have the time. Where are you going to get the money?” 

 

Within a few minutes, you start feeling discouraged. You’d felt so energized and were determined to act on your motivation earlier. But now, you’re filled with self-doubt and negativity.

 

Telling Others about Your Goal Can Damage Your Reputation

 

You’re always the one in your circle of friends with the big dreams. You love sharing your visions and ideas with other people. After all, your new goal is going to work out spectacularly.

 

The only problem is your goals change frequently.  You’re always pursuing something new and you rarely see a goal through to completion. While being a dreamer has its advantages, if you don’t pair your goals with follow-through, you can end up damaging your reputation. People will describe you as flaky and no one will trust your word.

 

Before you tell a friend or family member about your next goal, consider carefully if you should do that. You may accomplish this dream and become more successful if you keep it to yourself rather than sharing it with someone else.