How To Grow Your Following On Clubhouse

Having as large a following on Clubhouse as possible should always be your aim. The more members that you have following you, the greater the opportunity you will have to promote your brand and form beneficial collaborations. In this article we will discuss some proven ways that you can increase the number of followers that you have on Clubhouse.

 

Prepare to be Active

 

When other Clubhouse members see that you are very active on the platform, they will be more likely to follow you. Being active means joining relevant rooms and making a contribution and hosting your own rooms. Basically, you need to speak on the platform as much as possible.

 

When you are active in this way, more Clubhouse members will be able to get to know you. You want to build up your KLT (know, like and trust) factor. Your ultimate ai should be to create a mini community through your own Clubhouse club.

 

Always Provide Value

 

Whenever you are attending someone else’s room or hosting your own you need to provide value for everyone concerned. Always bear in mind that you cannot blatantly just promote your brand. You need to offer your expertise and help to other Clubhouse members and subtly introduce your brand into the conversation.

 

Have a Brief Announcement Prepared

 

Each time that you speak in a Clubhouse room you should announce who you are and what you will bring to the party. Your announcement needs to be impactful but brief at the same time. Nobody wants you to recite your entire CV when you are introducing yourself. Just tell people who you are, what you do and how others can find you.

 

Become a Clubhouse Member right now

 

Don’t hang around to become a Clubhouse member. At the time of writing this article, the Clubhouse platform was still fairly new. Take advantage of this and find a way to join today. You can establish a foothold with the platform before it gets really big. Build up your following so that new members will instantly want to follow you due to your follower numbers alone.

 

Make your Profile Great

 

There is nothing more important for your Clubhouse marketing that your profile. A great profile will attract followers so you need to make it the best that it can be. Use a high-quality photograph of yourself with a bright background to draw attention. Write an enticing description and make the first 2-3 lines really stand out.

 

Start following Related Clubs

 

Getting yourself known in niche related clubs is a great way to gain additional followers on Clubhouse. You cannot just join a club so start to follow those that are of interest to you. When you are approved as a member of a club you can create private rooms and host them.

 

Host Public Rooms for more Followers

 

Hosting your own rooms is one of the most effective ways to gain new followers. You need to do everything that you can to entice other Clubhouse members to attend your rooms. Be sure to schedule your rooms in advance and let your followers on other social profiles know about them. 

 

Invite influencers to co-host so that you will attract the largest audiences. Always be clear on what you will discuss and how this will benefit the audience. Use a compelling description for your rooms and moderate them properly. 

 

Reasons To Use Clubhouse For Your Business

You need to be sure that getting involved with Clubhouse is right for your business. It is a big commitment to make to get good results from Clubhouse marketing. There are many ways that you can use Clubhouse to develop your brand which we will discuss in this article.

 

You can Build Trust with Clubhouse

 

To convince your target audience to do business with you it is essential that your messages are authentic and trustworthy. These days, it is not enough to say that your company has been around for a long time.

 

You need to show your target audience that you really care about them and Clubhouse is a great platform to use for this. By hosting a room in Clubhouse, you can get your authentic message across to your target audience. Participating in other people’s rooms can also help you to build trust.

 

Demonstrate you are a Thought Leader

 

The Clubhouse app is all about thought leaders and influencers in niches. People join Clubhouse because they want to gain important insight and information about the niches that they are interested in. They also expect to listen to innovative ideas.

 

When you are a thought leader on Clubhouse this will do a great deal for your credibility. Be willing to host rooms and share your expertise and experiences with your target audience. Clubhouse members really appreciate experts.

 

Your Target Audience wants Audio Content

 

Other social media platforms permit you to use videos, text and images to get your message across to your target audience. He problem is that it can be mentally draining for people to watch a lot of videos and read text.

 

Clubhouse provides a great way to engage your target audience through audio content. Members can listen to a room conversation without the mental drain of visual content. 

 

Clubhouse provides Networking and Collaboration Opportunities

 

You will find a variety of rooms and clubs that are related to many different niches. By hosting your own rooms or participating in other people’s rooms that are related to your niche, you will have the chance to form connections with other members.

 

Add Value through your Expertise and Support

 

When you are using Clubhouse to promote your business, you need to provide value to your target audience. It is best to adopt the mindset that you need to give before you receive when you use the Clubhouse platform. Help your target audience as much as you can and always be willing to provide them with your expertise. 

 

Create your own Club Community

 

When you create a mini community on Clubhouse with a club, many of your target audience will be interested in becoming members. Your club needs to provide value to its members and let them know who you are and how you can help them.

 

Word-of-Mouth Marketing

 

If you want to raise the awareness of your brand, there is no better way to do this than word-of-mouth marketing. By being a Clubhouse member, you have the opportunity to tell your story and help the word to spread about what you have to offer.

 

Feedback, Trends and Investors

 

You can setup Clubhouse rooms to gain important feedback from your target audience. It is also a good idea to attend other rooms so that you can pick up on new trends. A number of venture capitalists are Clubhouse members so you can get in front of them with your business ideas.

 

Understanding Clubhouse Rooms

The most important features of Clubhouse are the rooms and clubs. All of the action happens in these. Rooms in Clubhouse are the most popular feature because they have speakers that will discuss a specific subject. They also have an audience and a at least one moderator.

 

Check out Clubhouse Rooms

 

Imagine Clubhouse as am imaginary corridor at a convention where you can check out various rooms where important conversations are taking place. Each one of these rooms has a name that you can see. You will also be able to see the speakers in the room and the audience members. If a room is public then any member can join them whenever they want. 

 

As a member of Clubhouse, you can create your own conversation rooms. This is easy to do from your hallway page. You can designate your room as public or private. With a private room, you control who is invited to it.

 

Start out by Listening in Rooms

 

Before you start to create your own rooms, you should attend other people’s rooms as a listener or audience member. This will help you to get the feel of rooms. You will have the opportunity to ask a question as a member of the audience.

 

When you have joined a conversation room it is a good idea to see who else is there. You are able to tap on any other member that is in the room to create a connection with them. It doesn’t matter if they are a speaker or a member of the audience.

 

While you are in a room listening, you have the option to navigate back to your hallway to check out other rooms that are going on. You will still be able to hear the conversation when you are doing this. 

 

Speakers in Rooms

 

When you become a speaker in a room you will be in the “stage” area. You can mute your microphone and unmute it when it is your time to speak. Always mute your microphone when there is someone else speaking as you do not want to inflict any background noise on them.

 

Always wait for a few seconds after you have finished speaking before you mute your microphone. This is because there is often a lag between the members of Clubhouse that are in the room. They may miss the end of your speech if you mute your microphone too quickly.

 

Room Moderators

 

There will be at least one moderator in a Clubhouse conversation room. In some larger rooms there can be several moderators. The main role of a moderator is to ensure that things flow smoothly and that a room does not become unruly.

 

Although Clubhouse encourages the freedom of natural speech and open rooms, there still needs to be structure and order. Without this, rooms can quickly become chaotic with many people wanting to ask questions and voice their opinions.

 

You can be the moderator in a room that you started or you can be invited by another member to moderate one of their rooms. Your aim as a moderator should always be to direct the tone of the conversation.

 

As a room moderator you will have the power to allow members of the audience to raise their hand to speak. You can also invite an audience member to speak and accept request to speak from the audience. 

 

What Exactly Is Clubhouse?

The Clubhouse app launched in March of 2020. Since then, it has seen significant growth and now has more than 10 million active users each month. You can use Clubhouse if you have an Apple iOS or an Android based mobile device.

 

Clubhouse is an audio only social platform. There are speakers on the platform that will discuss niche specific issues and other topics in an open and natural way. All of the conversation events on Clubhouse are live and there are no recordings.

 

Rooms for Conversations

 

The main feature of Clubhouse is the conversation room. These are launched by Clubhouse members and other members can participate in them. Each room has a specific topic of discussion and there is usually more than one speaker in the room.

 

Members of the audience in a room can “raise their hand” to speak. They may wish to ask questions or make comments on what has been discussed. There will be at least one moderator in a room that has control over it.

 

Speakers and the Stage

 

There is a stage in every conversation room on Clubhouse. This is where the speakers will be. Members of the audience who want to speak will also be moved to the stage area if they are permitted to speak by the moderator.

 

When you enter a Clubhouse room you can instantly see which member has the microphone. You will also see other members on the stage who are waiting for their turn to speak. As you enter a room you can see both the stage with speakers and the audience. There will be a photograph of each person and a preview of their profile.

 

Your Followers can see what Rooms you visit

 

As with other social platforms, you will follow others and others will follow you. All of your followers will be able to see which rooms you are visiting. It is likely that some of your followers will want to join the same rooms that you are in.

 

You can Network with other Members

 

You have the opportunity with Clubhouse to network, and collaborate with, other members that have the same interests as you do. It is in your interest to take advantage of this. There are likely to be Clubhouse members that are part of your target audience and could benefit from the products and services you offer.

 

The Clubhouse Hallway

 

Your home page on Clubhouse is called the “hallway”. When you navigate to this page, Clubhouse will present you with an overview of some of the rooms that are active that may interest you. 

 

There is a search or “explore” feature in your hallway page which is very useful. You can search for other users as well as rooms and clubs by using keywords. If you want to find a specific Clubhouse user then you can search using their name.

 

Clubs are Mini Communities

 

You will find a number of clubs established on Clubhouse. These are mini communities where like-minded people gather to discuss certain topics. Clubhouse members establish these clubs which are usually based around niches.

 

When you first join Clubhouse, you can only follow clubs that you are interested in. At some stage you should be nominated to become a member of a club you are following. You need to be credible in the eyes of Clubhouse to create your own club.

The 4 Habits of Highly Effective Video Marketers

If you change your habits, you will change your results. Take that to the bank. I'm willing to bet everything on that statement.

 

Because when you change your habits, you change the way you think, you change the way you talk, and most importantly, you change the way you behave.

 

Listen up, people couldn't care less about your feelings. I don't want to be the first person to let you in on that truth, but it's the absolute truth.

 

How come? Well, all people have feelings. Feelings are a dime a dozen. You're feeling one way one second, then you're feeling another way another second. So what?

 

What matters is what you do. That's when the world sits up and pays attention. That's the point in time where you actually change your world. You will be judged based on what you do, not your feelings.

 

This is why it's really important to change your habits. Because if you are any way, shape or form, unhappy with the results you are getting, it may because of your habits.

 

As a video marketer, you know that there is money to be made. You know that this is not a fantasy. You know that this is not theory, speculation or somebody's opinion. This is the real deal.

 

People are banking. People are killing it. But why not you? What are they doing right that you are doing wrong? What did you miss out on? Well, it can boil down to your habits.

 

The good news? Study the habits of successful video marketers and adopt them. Again, change your habits and you change your results.

 

Here are the 4 habits of highly effective and successful video marketers.

 

Habit #1: They reverse engineer their competitors

 

The first thing that I noticed about highly effective video marketers is that they don't reinvent the wheel. They definitely do not suffer from the classic "build it and they will come" mindset that has bankrupted so many marketers before them.

 

Instead, they focus on what works. They focus on what everybody else got right and uses that information to build their online marketing empires.

 

In other words, they build their businesses on the bedrock of tried and proven success. They're not speculating, they're not taking shots in the dark, they're not hoping for the best coming up with something hot, no. They focus on stuff that already exists and use the same topics and themes and present video with a particular brand-building twist.

 

Habit #2: They constantly test

 

I have yet to meet a successful marketer who just stuck with one solution throughout their career. If they did that, they would quickly start to starve.

 

Successful marketers understand that market sentiments and consumer trends change quickly. This is why they always try to remain several steps ahead of the market. They're constantly testing.

 

How do they do this? Well, they would take a video ad, for example, and come up with many different variations. They would run traffic through the video ad and pay attention to the results.

 

If it turns out that one variation is converting at a much higher rate, then they would take that variation and come up with even more variations of it, and run the traffic again. They then take the winner that leads to higher conversions, and repeat the process again and again.

 

They only stop once the video no longer improves in conversions. They've reached a peak conversion rate.

 

What do they do then? They buy a lot of traffic, or they go on a massive free traffic-generation campaign. And it all boils down to constant testing.

 

Habit #3: They constantly scale up their operations

 

Highly effective video marketers are not content with just one small video in one channel making, let's say, $1,000 a month. A lot of people would think that that's success. No.

 

Successful marketers understand that if they are able to make $1,000 per month, they can make $10,000. If they can make $10,000, then they can make $100,000. If they can make $100,000, they can make $1,000,000. And on and on it goes.

 

The secret? Scaling.

 

So, what they would do is they would constantly test different content and see if it converts, and then they would take what works and replicate it across many different platforms into a larger scale or maybe they can use it to promote other products.

 

Whatever the case may be, they're scaling up. They're not thinking small time. They have huge mental horizons. They don't just focus on a neat, tidy little box in front of them.

 

Habit #4: They focus on conversions

 

I have to admit, this is one habit that I should have adopted early on in my video marketing career. Unfortunately, I did not.

 

Just with a lot of marketers who are wet behind the ears, I got all excited about the fact that my videos were getting a lot of traffic. I would upload video after video on YouTube and, sure enough, just like clockwork, people would click on the link in the description page.

 

It seems like people love my videos enough to go to my sales page link. But here's the problem. They would click the link, and promptly do nothing. My videos got a lot of traffic, but I also got a whole lot of nothing.

 

It took several months for it to finally dawn on me. In fact, "dawn on me" is too mild of a phrase. It just hit me like a ton of bricks. It's as if these bricks just came out of the sky and just pegged me on the head. It was a painful realization to say the least.

 

I was focusing on click-through. I was focusing on reach. I was focusing on traffic volume. I was focusing visits. In other words, I was focusing on all the stuff that, at the end of the day, doesn't really matter.

 

Because you know what matters? Whether dollars appear in your bank account or they don't. That's what matters. Dollars only appear when you convert traffic into cold hard cash.

 

Highly effective video marketers focus on conversions from the beginning. Before they even sit down to create a video, they're already thinking of conversions. Before they even think about writing the script or outsourcing the script to somebody else or retaining a voice-over talent, they're already thinking about conversions.

 

At the end of the day, it's about conversions, conversions, conversions. That's why they're successful and most other video marketers continue to struggle.

 

Make no mistake, you need to adopt the 4 habits of highly effective video marketers sooner rather than later. You can only take so many hits before you start seriously thinking about quitting.

 

I'm sorry to report that the only way to fail is to quit. So don't quit.

 

You already know the habits of highly effective video marketers. Adopt these habits. Change your habits and you change your results.

 

How to Craft Video Calls to Action that Really Work!

I remember when I first got into video marketing, I would watch one video after another. This stuff was really fascinating because a lot of the materials that I was viewing really told great stories.

 

Many of them were well produced, they were crisp, they were clear. Many cracked jokes. In many cases, a lot of these videos connected with me on a very deep level. In fact, a tremendous amount of them were very insightful.

 

They taught me a lot of things that I did not know before. I was able to connect the dots as far as online marketing goes, thanks to these videos. In fact, I owe a lot of my skill set to these videos.

 

Interestingly enough, despite the dozens of marketing videos I consumed, I never really signed up for any of the products they were promoting. Believe me, they were promoting products. That's the main reason they were produced in the first place.

 

It's not like the marketing experts and gurus behind these materials had nothing else better to do. They definitely were not producing high quality, high cost educational videos for their health.

 

Where did they fail? Where did they go wrong? What element did they fail to include in their video? This omission, it turns out, was one of the most important lessons I, as a marketer, had to learn.

 

It's one thing to produce a video that's slick, talks about the right things, creates the right emotional environment, but ultimately, if you don't include an effective call to action, you're just wasting your time.

 

It's as if you got the viewer to get all pumped up and excited about the fact that you can solve a problem, but you did not get around to letting the viewer know that they should sign up for your solution. Talk about a joy kill. Talk about going 99% of the way, only to drop the ball when it counted the most.

 

Sadly, even the most polished videos commit this mistake.

 

Here are the steps that I use to create video calls to action that really work.

 

First, I start out with a case study. You have to remember that a human brain makes sense of the world through stories. There are lots of data in the world, but the human brain doesn't function with data.

 

When you are presented with raw data, you can't make heads or tails out of them. Instead, you want to piece it all together into a form you can readily recognize and you can readily engage with. This is where personal case studies or stories come in.

 

You can talk until you're blue in the face regarding a particular business opportunity, but believe me, people are more likely to listen to you if you tell them the story of your uncle who actually carried out and took advantage of a particular business opportunity.

 

All of a sudden, what would have been a theoretical opportunity to make money becomes a real personal experience that you would want to listen to.

 

I always start out with a case study, and I walk the viewer through the story elements of the case study. This leads me to the benefits.

 

Basically, they have a problem and we distill that problem using a story form into benefits. I spell these out. I clearly identify them.

 

And then, now that we have established that they should shoot for certain benefits, I line up other solutions that supposedly bring the same benefits.

 

But here's the catch, I use a comparison method. The other methods that competitors bring to the table may be too expensive, take a long time to use, fall apart quickly, are inconvenient, or have a bad reputation.

 

Whatever the case may be, I would line them up regarding how well they deliver the benefit, then I would find a hole. I would find a weakness. I would find the inadequacy. I would find something missing.

 

I then bring it all down to a crescendo. It is kind of like a classical concert, there's a crescendo.

 

Now that we know that there are these set of benefits that we're shooting for, but a lot of the stuff out there simply fall flat for a variety of reasons, there must be one solution. There must be at least one exception to this.

 

And that's where I talk about my solution. I talk about how my solution, which leads to the product or service that I'm promoting, succeeds where everybody else fails.

 

Of course, I do this in a strategic way. I'm not going to compare the strongest points of the competitors to the weak spot of the product that I'm selling. That does not make any sense. That makes me look like a fool. That makes my product or offer look weak.

 

Instead, I line up what's wrong with the other alternatives out there, and then I compare that or I line that up with the strongest point of the service or product I'm promoting. This is how you distinguish the solution. This is how your solution appears black and white.

 

I then create an emotional hook with the benefits. Since the video begins and ends with a focus on benefits, I then create an emotional connection between the action that they're about to take and the benefits that they will get.

 

"Wouldn't you like to live your best life today instead of constantly waiting?" "Wouldn't you like to get the best skin that leads to greater confidence and greater appreciation?" "Don't you deserve a better life because you finally let go of your belly fat? "

 

There has to be an emotional hook. And this emotional hook must be directly plugged into the benefits. Because the more you remind the viewer of the benefits that they would be getting, the tighter the connection between your solution and those benefits.

 

They develop a sense of emotional urgency and don't be surprised if they whip out their credit card at that point to fill out an online form so they can add dollars to your bank account.

 

That is the bottom line. It's all about crafting video calls to action with the right emotional punch.

What Is The Difference Between Regular Videos And Marketing Videos?

I have got a depressing statistic to share with you. The vast majority of videos on YouTube have very little views. We’re talking less than 100. You image taking the time and trouble to shoot a video and then uploading it to YouTube only to get less than hundred views. 

 

I am not talking about somebody shooting a footage of their high school dance party or dance scene from a local play. I’m talking about videos that are intended by marketers to convert their audience members into buyers. I’m talking about intentionally produced, crafted, scripted, and uploaded videos. In fact, a lot of these videos were not cheap. The marketer who uploaded them actually spent money on them. Still, there they are, gathering digital dust, stuck at 100 views or less. One of the main reasons this tragedy happens is because a lot of video marketers are unclear regarding the differences between regular and marketing videos. 

 

A lot of people are thinking that as long as they shoot videos a lot of the benefits of marketing videos will magically happen. They will be able to communicate on a very direct level. They would be able to send all sorts of signals that can convert the viewer. They would be able to present what would otherwise be complicated information in a very direct, personal, and immediate way. 

 

Unfortunately, they produce one video after another and nothing seems to work. It all comes back to this confusion regarding regular videos and marketing videos. 

 

Regular videos are supplemental in nature

 

Please understand that if you want to make money with your videos you have to know, what they can and cannot do. When you make a regular video, this is essentially video that is content. You’re either explaining stuff, you’re revealing information, or you're just entertaining the reader. Nothing wrong with that. This is supplemental to your efforts at building a brand. These videos get the reader to feel like they know what you’re about, what your brand is focused on. You might even get the reader to like your brand, but that doesn’t necessarily mean that they trusted enough to buy from it. This is the difference. 

 

You have to remember that to sell anything online you have to walk a person through the KLT process. KLT stands for Know-Like-Trust. For a person to buy, you must first trust you enough to want to buy from you. For them to trust you, they must first like whatever it is you’re offering. They must like your brand enough to trust you. For them to develop a liking to your brand, they must first feel that they know enough about the problem that your brand solution solves. There are many stages to this. There are at least four stages before you get people to rip out their credit cards and buy stuff through an online form. 

 

Regular videos only take care of you on the K and L phases. They do a great job getting the prospect to feel like they know enough about their problems and the likely solutions. Supplemental videos can also do a good job getting the prospect to like a particular approach or particular class of solutions but they don't go far enough. They don't take you to the trust stage. This is where marketing videos come in.

 

Marketing videos build trust

 

The great thing about video marketing is that you’re able to walk a person through the KLT process within the same video. First, you present the problem. This filters the viewer. If the viewer does not have the problem the video talks about, that the viewer is not going to remain a viewer for long. They are going to close the window and watch another video. The video doesn’t speak to their needs. 

 

The video then presents the general solutions or common solutions to the problem. It sizes up the advantages and disadvantages of the solution. By this point, the viewer would feel a preference for one solution over the other. Effective videos then go to the next step. They present credible and authoritative information in the form of case studies and stories that they get the viewer to trust that the specific solution that they are promoting is the solution they should use. That’s how you get people to buy. 

 

Also marketing videos are written and produced in such a way that they tightly integrate with your other marketing initiatives. This way you can easily share them on Facebook, you can tweet them on Twitter as well as share them on many other platforms. This is the difference between regular videos and marketing videos. Don't get your wires crossed. 

 

You don't have to spend a ton of money making one marketing video after another. Highly effective marketing videos take a lot of time or they cost money. Instead, you can produce cheaper regular videos to walk your prospects through the KLT process and then let your single or couple of videos convert them. That’s how you play the game. That’s how you get viewers to trust your solution.

 

This Software Can Reduce Your Marketing Video Creation Costs By 90%

A lot of entrepreneurs are under the impression that high-quality professional videos have to be expensive. I really don’t blame them for thinking this way because a lot of the best videos in their niche probably look and sound like they were professionally produced. 

 

They have got great background music, their scripts are just nothing short of amazing, they are edited in a very tight, compact, and emotionally powerful way. What's not to love. Given that level of quality, it’s very easy to assume that you probably wouldn't have to spend a pretty penny trying to come up with something similar. 

 

What if I told you that you don't have to spend all your budget on high-quality and high-budget videos. You definitely need to have at least one of those videos. For the rest of your video materials, you can use the software. It all boils down to understanding how your video conversions work. In a way, videos are like articles. 

 

When you go to a typical blog, chances are most of the material there are informative in nature. They may be written with a lot of personality, they may play up certain facts, they may even have some sort of interesting or quirky take on certain types of information. But at the end of the day, there are only a few pages on that blog that actually converts the viewer to buy something or sign up for a mailing list. This is called conversion content. 

 

Oftentimes, the typical blog is made up of 95% informative material and 5% conversion content. The same applies to video. You can get away with only one highly polished, well-produced, well-scripted video that converts. This is the video you used to convert your website visitors. However, for the rest of your videos, you can use Videoscribe.

 

Videoscribe is a handy software that you can use to quickly produce a tremendous amount of videos in a short period of time. Videoscribe makes the otherwise painstaking process of creating high-quality animated videos very easy. You just have to walk through the process. You don’t have to spend money on expensive graphics, you don’t have to spend money on expensive voice-over if don’t want to. 

 

Of course, you're going to have to do that for your converted video. For everything else, I am talking, about supplemental videos here that get people familiar with your brand as well as open your viewers’ minds regarding the solutions that you bring to the table, you can use videoscribe videos. 

 

If you choose to do that, you stand to reduce your video costs by as much as 90%. That’s how you play the game. You don’t stock your website with the very best videos you can produce. That’s just going to drive you to the pros. On the other extreme, you are not going to fill your website with middle-of-the-road or even low-quality videos because that's going to destroy your brand. 

 

There has to be a decent level of quality for your informative video content, but this doesn’t necessarily mean that you have to bankrupt it. Obviously how this works, with the little bit of automation you can go a long way in reducing your video creation costs while converting your visitors. 

 

Does Video Marketing Have to Cost You a Lot of Money?

Let’s get one thing clear. One of the main reasons why your competitors probably haven’t jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not cranking out one marketing video after another probably is not due to their inability to appreciate the power of video marketing. 

 

In fact, most people in the marketing field would agree that video marketing brings a lot of value to the table. This is not the argument. This is not where people disagree. Instead, people have all sorts of misconceptions regarding the costs of video marketing. They can see the benefits with no problem. What they’re unclear on is whether the costs would justify the benefit. 

 

Most video marketing attempts fail the first time

 

What really clouds this whole picture is the fact that when you try anything the first time around and you don’t have some sort of blueprint of plan your chances of failure are quite high. This is not just a video marketing thing mind you. This applies across the board. 

 

Maybe you’re trying to ride a bike. Maybe you’re trying to build a house or an addition. Maybe you’re trying to do a painting or you’re trying to sculpt. I am almost guaranteeing that your first few attempts are not going to be all that good. You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes. How come. They did not have proper guidance and that’s the good news here. 

 

With the proper blueprint or coaching or video marketing consulting, you don’t have to commit those beginner mistakes. Your stuff doesn’t have to look amateurish and basic. You can come up with something truly professional the first time around. In fact, it’s not uncommon for small businesses to get out of the gate with really high-quality videos that connect powerfully with their target audience members. Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one hard-hitting quality video after another. If they can do it, you can do it too. 

 

This really is not an issue of cost but more of information. With the right information, high-quality videos that truly go a long way in building up your brand doesn’t have to cost a lot. 

 

There are many ways to solve the video marketing problem

 

One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood or Madison Avenue level videos. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos. You really just have to know your niche. More specifically, you just have to know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is. Instead it has everything to do with your video’s ability to communicate with your target audience members on a very human, personal, and emotional level. 

 

There are many tools you can use

 

Another piece of good news. You can drastically reduce your video productions costs by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot, and these really are your meat and potatoes videos. These are the kind of videos that really champion your brand, but the levels beneath this kind of video are not as quality intensive. 

 

You can use the software to crank out a video for supplemental marketing. You can use software for video that is intended to supplement or support your text content. Obviously, the relationship with these different video levels goes a long way in reducing your overall cost. Keep the facts above in mind if you are still on the fence regarding video marketing. It doesn't have to be expensive. It doesn’t have to cost a lot.

 

Do Marketing Videos Have To Explain Stuff?

It’s very easy to get the impression that all marketing videos are educational in nature. After all, highly effective sales people first educate their prospects regarding the options available to them. Once the prospect feels that they understand their problem enough, then they’re more likely to trust the sales person because a true sales professional gave them the facts or information they needed to at least make the customer feel competent enough to make a decision regarding the situation. That’s how effective sales marketers work. 

 

They disarm through education. It’s a free gift. They’re not asking for money for that free education or free information. This is a key part of them building enough authority and credibility in the eyes of their prospect for them to eventually close the deal. 

 

Unlike traditional marketing, we don’t people have the luxury of time. Either you educate, convince, and close the prospect now or you lose a sale. It is no surprise that a lot of people think that marketing videos have to necessarily explain stuff. They are absolutely correct but not in the way they think. 

 

Usually when people think about educational videos, we’re talking about stuff that’s boring, we’re talking about videos where the speaker just talks to the screen and sometimes rambles on. It’s as if your high school or college teacher shot a video explaining some sort of concept or stepping you through an idea. A lot of marketers confuse the educational aspect of marketing videos with traditional educational videos. This is where they drop the ball. This is where they screw up. The goal is not to bore the viewer to tears. 

 

Unfortunately, that's the kind of risk you run when you go overboard in the education. While it’s true that highly effective marketing videos explain the problem and the solution to the prospect they do so in a disciplined way. They don’t just ramble on and on about all the things, all the possible solutions, all the pros and cons, all the advantages and disadvantages, who cares. Your job is not to lecture to the prospect. Your job is to get the prospect sign on the dotted line. 

 

Accordingly, the educational component of the video must be disciplined. It must be compact, it must get to the point, it must be limited only to the extent that it leads to conversion. If it goes beyond that, it’s excessive. It’s saying too much. It’s rambling on. This increases the risk that the viewer will get bored, distracted, or confused. 

 

Marketing videos should explain stuff, but they should explain it in a very disciplined, focused, and concise way. What is the point, you educate only up to the point where you earn the trust of the viewer. You do this enough to build credibility. You share enough information to basically buy their trust. Once you get that trust, you then direct the discussion to where you need it to go. It should be obvious. 

 

You need it to go to your product. You need it to go to the service that you are offering. In other words, you need it to go to a discussion where you identify all the most common solutions out there and map them out one by one by focusing on the weaknesses that they all have, which your product or solution doesn't share. Maybe all the other solutions out there are too expensive. Guess what, your product is affordable. Maybe all the other products out there are inconvenient or cause all sorts of hassles. Guess what, your product is very easy to use and takes effect immediately. 

 

Whatever the case may be, line up the worst elements of the competition against the most positive elements of your solution. In other words, put simply you focus on your strongest points and then use that to direct the conversation. That's how effective sales people work. By the same token, that's how highly effective marketing videos are structured. The education is just a small part. It's very important, but it has to be tightly directed so that it earns trust. 

 

That’s is the only reason why you’ve included education materials in your video script anyway. It's the price you pay for the viewer to give you their trust. They keep doing that until you build enough credibility in their minds and then that’s when you start directing the discussion to where you need it to go. You need to make your product or solution look good at the expense of the competition.