Thursday, 7 April 2022

How to Generate a Real Income Online


Every time we jump onto the internet you hear all the get rich schemes, calling to you. “Make a million your first year.” “Work an hour a day and earn $30,000 a month.” Trouble is people are still falling for these schemes. Yes, you can make a good solid living online and yes, you can be an e-preneur, but you must be willing to work hard and put in the time. There is no free ride to making money online. Let’s look at some legit ways to make a real income online. 

 

#1 Sell on Ebay or Etsy

 

There are many people that make a full time income selling stuff on e-Bay or Etsy. Whether you want to sell your vintage clothing, cool new jewelry or anything else, one of these venues could be right for you. 

 

#2 Teach Online

 

If you like to teach but would rather do it from your home, you could think about teaching for one of the online schools. There are a number of opportunities online. Take the time to explore the online schools and find a good fit for you. There are books and reports available to help you get setup to teach online.

 

#3 Videos and Webinars

 

The internet provides a terrific opportunity to teach viewers about all kinds of things from how to knit to how to train your dog, and everything in between. You can create a video or webinar to help those interested and you can charge for these. It’s a far more lucrative service than print material is and it's also still very untapped so the opportunity is there.

 

#4 Create/Sell Products Online 

 

This ties in with #1. Look at your own creative talents and what you can do and then take advantage of them creating a product you can sell. You can sell crafts, jewelry and vintage items on Etsy. You can use other sites to handle printing needs or to sell your photos. There are plenty of options for selling depending on the product you have for sale. 

 

#5 Provide Writing or Content Services 

 

If you like to write and you feel you are good at it, you can offer those writing skills to others. You can find work as a technical writer, content writer, editor, proofreader, and the list goes on. Sign up at one of the many sites that provide a way for writers and clients to connect and start selling your services.

 

There are 5 ways for you to make a real income online. Pick one and start becoming an e-preneur.

 


7 Ways to Make Money Online


Making money online is a reality for thousands upon thousands of individuals. Now you too can make money online. Here are 7 ways you can do just that.

 

1. Social networking - Social networking has become very popular and many businesses are recognizing the value of making sure they have a solid social networking program in place. They will pay people to manage their social media and make regular posts. 

 

2. CPA marketing - Cost Per Action or CPA marketing is much easier to make money on than affiliate marketing. As long as the person clicks the link and goes to the merchant’s site and carries out the action required, such as signing up for the newsletter, you will earn your commission. Most times there is no need to generate a sale in order to earn commission. What makes CPA marketing so lucrative is the at no money has to be spent for you to earn money and that makes it very attractive. 

 

3. Sell your art or craft online - If you create stunning works of art or you love to craft you can sell your wares on sites like Etsy where you set your price, or Ebay where you auction off your items or set a fixed price. There are tons of other sites so find the niche for your product.

 

4. Dropship - There are tons of online sites that allow you to create a free storefront and be a dropshipper. You don’t have to do anything but get the customer. The rest is taken care of by the provider.

 

5. Money exchangers - Convert online money through money exchangers. They take a fairly big cut when converting currencies. You need to have a store front, you get to invest money, and you can do it all online with little hassle. A simple website, and you can start making money making conversions.

 

6. Job referrer - Unemployment numbers are staggering and it has never been more difficult to find a job. So here’s a job opportunity for a few that want to make their living online. Sites like Referearns or WiseStepp will pay you for referring new employees. Refer the right person and earn up to $1000. Wow!

 

7. Blog commenting - For a blog to rank well there needs to be comments and interaction. Bloggers are busy creating blogs so they will often hire a person to comment on their blog and generate good conversation that leads to sales.

 

Out of 7 different ways to earn money online, one is bound to catch your interest.

 


How to Make Money With Online Content


Online content offers a great way to make money, to earn an income online. Let’s look at a few of the top ways to do that. 

 

#1 Freelance Designing

 

As a freelance designer your income potential is good. Create a website for yourself that showcases your portfolio. Find work online in the classifieds and begin to build your profile. It will take you some time to get established, but it is well worth it as there is a lucrative income awaiting you.

 

#2 Sell Your Music

 

You can sell your music directly from your own website. Radiohead did it a few years ago and raked in tons of money just by asking for donations. It made news headlines. As an independent you can do this. Many are now. You don’t need a middleman and you don’t need a big label to sell your music. 

 

#3 Sell Stock Photos

 

If photography is your hobby this is an excellent way to make money from it. People constantly are searching for stock photos by keyword, so find your best photos, upload them to a site like ShutterStock or Fotolia and start making money. It isn’t a lot per sale, but if you have enough photos up there you can build a nice side income that will surely come in handy.

 

#4 Sell Your Articles

 

Websites, marketers, small businesses - they all need top notch content that integrates their keywords so that they can drive traffic to their site. Initially you won’t make much, but as you build a reputation you can start to charge more for your services. You can even submit your work to a few formal publications. 

 

#5 Sell an App

 

The apps marketplace includes millions upon millions of users and so $1 or so per sale can generate a lot of money, if it’s an app that there is demand for. If you have a really good idea, but you aren’t a programmer it might pay to hire a programmer. Just make sure that you retain all rights. Also make sure the idea isn’t already out there or it could make it much harder for you to make money. A good app can make you rich, pretty darn quick, so if you think you can fill a niche and you don’t see a solution on the market that fills that niche the way your app would, then go with it and don’t miss your opportunity. 

 


How You Can Make Money With Online Sales


Are you ready to generate some extra income, perhaps even give up your day job and become an e-preneur. If you answered yes, chances are you are hunting for ways to make money online. There’s tons of scams so you need to be careful. There’s also tons of legitimate ideas that are either already flooded in the market or just don’t generate enough revenue to make it worth your time, so make sure you do your research. One thing that always seems to work is online sales. With the right product you can make money, with a really good product you can make tons of money and of course, with the wrong product you’ll make very little money, so make sure you do your groundwork before you jump in. 

 

It starts by finding the product or service you are going to sell. Do your market research. Learn what’s in demand right now, see if the market has room for a new competitor and then consider how you can make yourself stand out from your competition.

 

Some entrepreneurs set up an online store to help expand a business that has a physical location. This way you can generate an increase in revenue. If you aren’t website design savvy, you can always hire someone to do it for you, or choose the services of one of the sites that is designed to allow anyone to design a website with absolutely no experience needed. However, you don’t have to have a physical store, you can run your online store as its own entity and have no physical location at all. Your stock can be stored in your home or if you are offering a digital service your stock is on your computer. You can make a full time living selling the right product online.

 

You can also create a virtual store. An online store and a virtual store are different. A virtual store sells virtual items, often from within online games and they make ‘cold hard cash.’ You create an avatar, set up shop and do business with other players. You can even advertise your real business if you like. It begins by finding a game that allows this type of store and then pay the fee to set it up. Once you are in, you have a lot of people within your reach from different locations and age groups. MMORPGS or massive, multiplayer online role playing games are a great place to set up this type of store. 

 

If you are good at sales, like the environment related to selling, why not try your hand with an online store or virtual store.

 


Wednesday, 6 April 2022

How Do Search Engines Work - Web Crawlers


It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.    

 

There are basically two types of search engines. The first is by robots called crawlers or spiders. 

 

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

 

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

 

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

 

Example:  Excite, Lycos, AltaVista and Google.

 

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices. 

 

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

 


Keyword Density


Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

 

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

 

Keyword density is always expressed as a percentage of the total word content on a given web page.

 

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

 

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

 

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

 

Simple steps to check the density:

 

  • Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
  • Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
  • Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
  • When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
  • Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

 


Must Have Features Your Web Site


Just don’t focus on the home page, keywords and titles.

 

The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus, if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details. 

 

Understanding Your Target Customer.

 

If you design a website, you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer, you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

 

Does your website give enough contact information? 

 

When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

 


Some other Keyword Research Tools


One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.

 

Apart from the Wordtracker which was already discussed in an other article, we have some more equally important research tools like the Overture, Google AdWords Keyword and Guidebeam. 

 

Overture's http://inventory.overture.com/d/searchinventory/suggestion/ keyword suggestion tool is free and much quicker to use than Wordtracker. It works more like the Wordtracker but doesn't tell you how many websites are targeting each keyword phrase. For example, if you type ‘Computer’, the Overture search suggestion tool will tell you that during the last month the word ‘Computer’ was searched, say for example 459550 times at overture.com. Similarly, 'computer game' was searched 302210 times. Also, given one word it will tell you all relevant combinations of that word, which are based on actual searches done by people. If the word you keyed in is not a common search term then you will not get any results. It means that very few people have actually searched for that word during the last month.

 

Even Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include:

 

  • Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position. 
  • Easy keyword manipulation where you can select a few keywords here and there or add them all at once. 
  • Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.
  • More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.

 

Guidebeam http://www.guidebeam.com/  is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam's estimation of how relevant that phrase is.

 

These softwares are useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.

 


Submitting Your Website to Search Engines


If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.

 

Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

 

Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Don’t submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business. 

 

Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like ‘http://www.google.com’ hardly considers submissions without sitemaps.

 

There are many online companies that accept search engine submission services. You can choose to do it yourself with a software package and service like this one:

 

 

Or if you want professional help try the following sites:

 

 

Don’t use the automatic submission services.

 

Here is a list of the most popular Search Engines and directory companies:

 

Search Engines

 

  • Go.com/InfoSeek AltaVista
  • Google, HotBot
  • Excite/Webcrawler

 

Directories

 

  • AOL Search Inktomi
  • Lycos Open Directory
  • MSN, Yahoo!
  • LookSmart Snap

 

Apart from the above there are thousands of search engines and directory companies, where you can submit your website to as many companies as possible. The following links gives info on other search engines and directories:

 

  • http://websearch.about.com/library/searchengine/blsearchenginesatoz.htm
  • http://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm

 


The Importance of Referrer Logs


Referrer logging is used to allow web servers and websites to identify where people are visiting them either for promotional or security purposes. You can find out which search engine they used to find your site and whether your customer has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed. 

 

By default, most hosting accounts don’t include referrer logs but may be subscribedd for an extra monthly fee. If your web host does not provide a graphic report of your log files, you can still view the referrer logs for your website by logging into the host server using free or low-cost FTP software, like these:

 

FTP Explorer:   http://www.ftpx.com/

LogMeIn: http://secure.logmein.com/dmcq/103/support.asp

SmartFTP: http://www.smartftp.com/

FTP Voyager: http://www.ftpvoyager.com/

 

The log file is available on your web server which can be download into your computer later. You can use a log analysis tool, like those mentioned below, to create a graphic report from your log files so that the files are easier to understand.

 

Abacre Advanced Log Analyzer http://www.abacre.com/ala/

Referrer Soft http://www.softplatz.com/software/referrer/

Log Analyzer http://www.loganalyzer.net

 

You can view the files using Word, Word Perfect, txt or WordPad files even if you don’t have the right tool. This information is very crucial to your business and marketing plans and is not advisable to neglect it.

 

In addition to identifying the search engine or linked site from where your visitor arrived, referrer logs can also tell you what keywords or keyword phrases your client used for searching.

 

As referrer information can sometimes violate privacy, some browsers allow the user to disable the sending of referrer information. Proxy and Firewall software can also filter out referrer information, to avoid leaking the location of private websites. This can result in other problems, as some servers block parts of their site to browsers that don't send the right referrer information, in an attempt to prevent deep linking or unauthorized use of bandwidth. Some proxy software gives the top-level address of the target site itself as the referrer, which prevents these problems and still not divulging the user's last visited site.

 

Since the referrer can easily be spoofed or faked, however, it is of limited use in this regard except on a casual basis.