Let’s Talk About User Behavior And What It Has To Do With SEO Rankings

The best SEO campaign and high rankings won’t help you if you don’t take user behavior and preferences into consideration. It starts with things as simple as what keywords and phrases you choose to rank for. If you pick something that your ideal customers and client aren’t looking for or the phrase, your content, and your offer don’t match, that keyword ranking is doing you no good. 

 

But it goes much deeper than that. What the search engines - Google in particular - want to see is that when someone clicks on a high-ranking search result matter. They want someone to click on that link, go to your site and spend some time there consuming your content. What they don’t want to see are low clicks (in comparison to other search results on that same page), or worse have someone click through to your site, hit the back button, and then go look at a different site. 

 

What does that mean for you as a content provider? Always create your content for your target audience first. If you’re looking at a list of keywords that you want to create content around, ask yourself if a particular search term matches your audience and the content you share. If so, go ahead, if not, move on to a better keyword choice. 

 

Then sit down and write your content for your readers first. Then, when it’s written and polished, go back and look at the title. Are you using the keyword in the title? If not, can you rework it and still have a compelling title. Remember this will be the headline that shows on social media and in the search results. The same goes for metadata like the description and the URL. If you’re not sure what I’m talking about, go do a google search and look at what those individual search results look like. 

 

Last but not least scan through the content and ensure that you’re using the keyword once or twice in the content and also related words and phrases. Search engines are smart and these latent semantic keywords help them determine what your content is about. 

 

With well-written, targeted content you will ensure that your audience clicks and sticks, which will help you move up in the search engine rankings. Not sure if that’s the kind of content you’re creating? Ask your readers if this is what they were looking for. If it isn’t, they will tell you. 

Why You Need A Solid SEO Strategy And A Way To Measure Results

Trying to get traffic to your website without a solid plan is a bit like driving around with a vague destination in mind, but no directions on how to get there. You may eventually make your way to where you want to be, but it will take a lot longer and require more effort than if you had your route mapped out. 

 

The same holds true with website traffic in general, and search engine optimization in particular. With a solid strategy, you will have a goal in mind, and a plan for what to do to get there. Even if you’re new to SEO and you don’t quite understand what it will take to get a certain keyword ranking, or even what a realistic keyword goal is for you, it's good to have a plan. You can always tweak and adjust both your plan and your strategy as you go along. 

 

When you have a workable strategy with defined goals, and a way to track the results you are getting over time, it becomes easy to determine if your strategy is working. Without either of those, you're guessing at best, and that's not a good business practice. Search engine optimization takes time and effort. And if you're hiring someone to help you, it can involve quite a bit of money. 

 

So where do you start? Learn the basics of how SEO works. Set up a good Website Analytics program so you can start to measure what traffic you’re getting now and where new traffic is coming from. Google Analytics is a great program that will grow with you. Install it, look through the reports, start to learn to use it and expand your knowledge as you go along. 

 

Your next step will be to formulate a strategy. This should be a five-step process that includes: 

 

1. Determine your ideal target audience. 
2. Figure out what they are looking for and what keywords and key phrases they use. 
3. Generate high-value content around those terms. 
4. Implement on page and on-site optimization. 
5. Track results and adjust as needed. 

 

From there you can expand on what’s working, identify more audiences, more terms, and create more content, and slow down on what isn’t working. One important thing to keep in mind is that search engine optimization takes time and that you’re building your site’s reputation with the big search engines over time. Don’t give up on your strategy too soon and whatever you do, don’t throw in the towel. 

How The Small Guy Can Win: Relevancy Matters

Large websites (think Wikipedia) and those that have been around for a long time, often have a leg up in the competition for the top search result spots in your favorite search engines. That doesn't mean you don’t have a shot though. In an effort to bring their customers - the people that type in the search - the best results possible, search engines like Google are weighing relevancy quite heavily. And that’s what you can use to your advantage even as a small guy. Here’s how: 

 

Be Specific - Go After The Long Tail And Niche Down 

 

Don’t go after a top keyword for your niche. Let’s say you’re selling blue widgets. Don’t go after the term “blue widgets”. Yes, it gets the highest search volume, but not everyone searching will be ready to buy blue widgets from you. Maybe they are looking for blue widget images because they are curious what they look like. Maybe they are looking for instructions on making their own blue widgets, or they want to find someone who can manufacture a lot of these blue widgets for their own shop. 

 

Instead, go after the long tail. Use key phrases like “where to buy blue widgets online” or “best place to buy blue widgets in Springfield”. Even better, find a way to set yourself apart from the competition by becoming the place that sells blue widgets for bicycles. Make yourself the expert 

 

Stay On Topic 

 

Relevancy is all about staying on topic. A small website dedicated to share great content exclusively on one topic will rank higher than larger sites that share everything. That’s why despite its huge authority, Wikipedia doesn’t rank for everything. Even though there’s a page on just about everything on that site. Let’s say you decide to build a site about gardening. Pick a niche within that and stick to it. That’s how you may become one of the authority sites about something like rose gardening, or building a year-round herb garden. 

 

Each time you work on a new piece of content ask yourself if it is on topic. Don’t try to be everything to everyone. Relevancy matters. 

 

Go Local Where It Makes Sense 

 

I touched on this earlier, but it’s an important topic, so let’s dive a little deeper. Where it makes sense, it can be very beneficial to make your content local. Instead of becoming one more seller of yellow widgets online, you could become the seller of yellow widgets for your state or your town and rake in the profits. 

 

Of course, this doesn’t make sense for everyone. But let’s say you are great at email marketing. Instead of putting up yet another site and offer yet another course to everyone in the English-speaking world on the topic, go after the small businesses in your area. Become the expert for email marketing in Springfield. Not only will it be much easier to rank for this longer tail keyword, it also opens up all sorts of new options for local marketing. And don’t forget about higher priced products and services that you can offer locally like in-person workshops and consultations. 

Boost Your Authority And Make Sure Google And Your Users Take You Seriously

As soon as you start to learn about search engine optimization, you'll hear about site authority. Usually right after you learn about keywords. And for good reasons. It is one of the big factors of how well you will rank for anything on your entire site. Let's look at what you can do to boost your website's authority. 

 

Internal And External Links 

 

The most basic sign of authority is the one that was first implemented in the birth days of Google. The idea was that as people find high-quality and helpful content and link to it the cream will rise to the top. 

 

While things have changed since then and a lot of safety measures are in place so you can’t scam your way to the top by buying links, your site authority is still largely determined by the quality of natural, high quality incoming links. 

 

How do you get those? By sharing great content and getting the ball rolling by telling your target audience about it. How do you do that? Social media is a great option, which also brings us to my next point. 

 

Social Signals 

 

Once you start to get the ball rolling on social media sites, others will start to share your content. Guess what. That gives you incoming links and it sends what are called “social signals”. As your post about your latest blog post or article get shared around and liked, your content and with it your site gain authority. This will build over time, as will the last thing we’ll talk about. 

 

Website Age 

 

Age will also help you as time goes on. The best time to have registered a domain was ten years ago. The next best time is today. Get started, get high quality content up, start sharing it with the right audience and your authority will start to grow as time goes by. Don’t obsess or worry over the age factor. It is what it is. Building search engine traffic takes time and not just because of the age factor. Instead, continue to work on your site, knowing that ranking will become easier as time goes by. This is in part because of your website’s age and authority, but also because you have more content on your site that will rank for a variety of keywords, and as you grow your audience they will help you spread the word, creating more social signals and incoming links for you. 

 

This is not an extensive list of what improves site authority. There are lots of different factors involved in it in addition to this. Search engines are deliberately vague about what moves the needle at any given time. That said, these are the ones that are most in your control and what I have found to help most. 

Is Your Site Trustworthy? Simple Ways To Boost The Trust Factor That’s Becoming More And More Important For Ranking

If you did an audit of various websites, you’d quickly see that not every page that does on-page SEO well ranks well. They may have chosen keywords wisely and optimized their content for them. Yet still, they are buried deep down in the search results while other sites rank with the bare mention. 

 

One of the main reasons is the trustworthiness of one website over the other and there’s a lot you can do to make sure you measure up. Show the search engines and just as importantly your readers that you have a website that can be trusted. 

 

Install an SSL certificate. You want your website to be accessed through the more secure https protocol. Speak to your host about getting this installed and what steps you need to take to make sure your entire site is converted over. Most hosts have a fee for the certificate, though some of them will offer it as part of their standard package. 

 

Improve your website’s load time and make sure it is mobile accessible and responsive. These technical details are becoming more and more important when it comes to ranking well. If you don’t get this right, you’re almost dead in the water. If you are using WordPress to run your site, choosing the right theme will go a long way towards helping you accomplish this. 

 

Add privacy policy, terms of service, and FAQ pages to your website. Not only will the addition of these pages (and making sure you link to them from each page on your site), signal credibility to the search engines, it will also show your visitors and potential customers that you are serious about what you’re doing. 

 

Social signals are another important part of trustworthiness. We are social creatures who look to others for cues on who we can trust and who we should avoid. Set up social media profiles to go along with your site. Build your audience there and share your best pieces of content regularly. As others like, comment, and share, your credibility will start to go up. 

 

Last but not least, work on credible content and only try to get links to your site from credible sources. It may be tempting to go on sites like Fiverr to buy traffic and links, but it will likely do little good and hurt you in the long run. Instead, build that reach and those links organically and over time. 

Keywords: A Glimpse Into Your What Your Target Audience Wants And Needs

Let’s talk about keywords. These are the words your target audience types into their favorite search engine (think Google), to look for more information on topics you can help them with. It’s the cornerstone of any SEO strategy. 

 

Keywords and Key Phrases

 

Before we go any further, I think it is important to note that we’re not talking about single words here. You’re not going to rank for “butter” for example, even if you are a dairy farmer and that’s what your customers are looking for. Instead, what you want to go after are longer key phrases that give you a good indication of what your people are looking for. 

 

For example, let’s say you are a small dairy farmer who sells fresh milk at the farmers market and you’ve been hearing people say they are interested in figuring out how to make butter. A key phrase you may want to look at for a blog post or informative article could be “how to make butter at home with fresh milk” or something along those lines. 

 

If I’m blogging about SEO and trying to find people interested in a training program or a short guide to help them find out what their customers and readers are looking for, I may use a phrase like “best way to find targeted keywords” or even “how to discover what people are searching for online.” 

 

How To Find These Keywords 

 

The next question is of course where you find those keywords. How can you find out what your target audience is typing into their favorite search engine? 

 

It starts with a guess. I hope you know enough about your topic and niche of choice to come up with a list of several words and phrases that you think your readers may be using. From there you have options. One of your best and free tools is Google. Start to enter one of your keywords and see what the autofill options are. Play with different terms and start making a list. Once you have that list, search each term and scroll down to the bottom of the first search results page. You will see a list of related searches. Add those to your list of keywords and key phrases and choose several that make sense for you and the type of content you want to create. 

 

Another option is to use a keyword tool. If you use Google AdWords, or have at least an AdWords account, you can use Google’s free tool which gives you quite a bit of information on search volume and the likes. Other paid keyword tools are also available. 

 

What To Do With Keywords 

 

Use your keywords and key phrases where it makes sense in the title and content of your blog posts, articles, video descriptions, and the likes. Don’t force it. Always write for your reader first, search engine second. If you can use it in the title, and definitely use it within your content, multiple times or several variations of your main keyword within the content depending on length. Don’t overdo it, but help both your readers and the search engines see what your content is about. 

Don’t Let Things Or People Distract You Into Procrastinating

You wake up in the morning motivated and ready to tackle whatever it is you’ve been procrastinating on. Or maybe you’re excited about a new project. You drink your coffee, get dressed, and get ready to get to work. Then something happens. 

Maybe you open your email, or worse Facebook and get sucked into spending the next few hours on your computer. Or maybe a good friend calls and asks you to go shopping. Or you get an alert that your favorite TV show dropped on Netflix. It doesn’t matter what it is, the point is that there are people and things that will try to distract you into procrastinating. If you let them. 

 

There’s a simple strategy you can use to keep this from happening. It’s to make the important project you’ve been procrastinating on a priority and working on it first thing every morning. The whole process starts the night before. Before you call it a day, sit down and make a simple plan for what you want to get done the next day. Identify the three most important tasks. This will be things that start to move the needle. Maybe they are all focused on one main project, maybe it’s several things you know you should be getting done. 

 

Write these three things down. They don’t have to be anything big. In fact, I find it helpful if they are all items I can take care of in an hour or less. When you get up in the morning, or get to your office, look at your list and work on these three most important tasks before you do anything else. Don’t look at email. Don’t start playing on your phone. If possible don’t even answer the phone or attend meetings before these three tasks are taken care of. Make them your number one priority. 

 

This alone will make a huge difference in how your day goes, how productive you are, and it of course keeps you from procrastinating on those projects. Putting them off until the end of the day when you’re too tired to do anything is no longer an option. 

 

Aside from that, simply being more aware of what things, devices, and people tempt you to procrastinate is helpful. When you find yourself putting something off, look back and see if you can pinpoint what caused it. Then take action towards preventing it from happening in the future. 

Make Progress Every Single Day And You’ll Beat Procrastination For Good

It’s hard to believe but we are coming to the end of our seven-day challenge to get off your butt and finally beat procrastination. I hope you’ve been following along and more importantly that you’ve been making progress on at least one of the things you’ve been procrastinating on. We end today with the most important piece of advice and the main lesson I want you to take away from all this. 

 

Make progress every single day! 

 

Of course, that’s easier said than done. That’s why I’m leaving you today with three simple hacks or strategies to help you. Give them a try and see if you can’t get into the habit of being productive every day instead of procrastinating. 

 

Plan For It 

 

It’s easy to make progress every day when you know exactly what you should be working on next. Make a plan and then decide what you will do each day of the week. Write it down in a planner and adjust daily as needed. In the morning, you can see at a glance what it is you should be doing. Then get to work on it first thing before the day gets away from you. I find it helpful to have my planner sitting right in front of me at my desk, keeping me on track. 

 

Don’t Break The Chain 

 

There’s something to be said about a chain or a streak. Record every day you don’t procrastinate on something. You can mark it on a monthly calendar, or create a chain of sticky notes, stickers, or even one of those paper chains you used to make in preschool. The goal is simple. Don’t break the chain. Once you have a few days under your belt, you’ll be motivated to go the extra mile and do that one thing you need to do to avoid breaking the streak. 

 

Check In With Yourself 

 

As you start to make progress on the things you know you need to be doing, you should feel your anxiety reduce. Instead, your will feel your confidence go up. Don’t be surprised to feel proud of your accomplishments. Instead use those feelings to propel you forward to more procrastination free days. Procrastination is a habit. It’s something you learned to do, which means it’s something you can unlearn. Stick with it, make progress every day, and enjoy those feelings of accomplishment. 

Listen To Your Inner Voice And Change That Dialogue

Something we haven’t talked about yet is that little voice in our head that either encourages us to go do something else - thus procrastinating, or the other one… the critical one… the one that tells us how much we suck because we didn’t get done the things we set out to do. 

 

Why is it important to listen to those voices? Because they have an impact on your life both on a conscious and a subconscious level. Let’s start with that negative voice because I think in the long run it’s the most destructive of the two. Back on day one of this seven-day challenge to beat procrastination we talked about the importance of forgiving yourself. To quickly recap, it does you no good to beat yourself up over past procrastination and that you should expect to “fail” by procrastinating again here and there. Nobody is perfect. We all have good days and bad days. The important part is to show up and try your best. 

 

That little negative voice in your head doesn’t help you do that. Become aware of it and when you hear it, defuse it. You can do this by responding to it out loud or in writing (via a journal). Or go up and do something else. Do whatever it takes to silence that voice. A great option is to prove it wrong by doing something productive. Over time that voice will speak up less and less unless you indulge it by paying attention to it and letting it ruin your day. 

 

Next, it’s time to tackle the voice in your head that tells you it’s much more fun to do just about anything other than what you should be doing. We all have that voice. It’s why we come up with terms like procrasticleaning and procrasticrafting. We can get pretty innovative when it comes to doing anything but the thing we don’t want to work on and that little voice is feeding us suggestions and cheering us on. 

 

The best way to diffuse this particular voice into something more productive is with “yes, and” statements. “Yes, playing video games sounds like a lot of fun and I’m going to play for an hour or so after I get this task done.” Use the suggestions this voice gives you as bribes if they sound like something fun. Ignore them otherwise, or put them off until tomorrow. 

Old Habits Are Hard To Break: Accountability Is Key To Beating Procrastination

Beating procrastination can be hard. We do well for a few days, but then old habits set back in, or we get frustrated with our lack of apparent progress. Nothing goes fast enough. If you face a small setback at this point, it may be enough to stop working on what you wanted to accomplish in the first place. Thankfully there’s something you can do to greatly improve your chances of success. Accountability. 

 

Track Your Progress 

 

Start by tracking what you do. You can do this via a simple habit tracker. Use a box for each day of the week and check it off or fill it in when you do the thing you told yourself you would do. Keep tracking until it becomes a habit or until the project is done. 

 

For larger projects that you may or may not work on a daily basis, it helps to write down your goal and then break it into milestones. Record your progress and how much closer you’re inching to each of your goals. 

 

Make Daily To-Do Lists 

 

Write out a list of everything you want to get done for the day. I find it helpful to do this the day before. Play around with how many items you put on that list. You don’t want it to overwhelm you, but you do want to challenge yourself to get more done. The list holds you accountable because you can see in black and white if you procrastinated or not. 

 

Tell Someone About Your Plans 

 

If there’s something you’ve been struggling to get done, tell someone else about your plans to finally tackle it. Call a friend, tell your spouse, or announce it on social media. Encourage the people you’re sharing with to check back with you on how you did. It may be the little extra push you need to stop procrastinating. 

 

Find An Accountability Buddy 

 

Last but not least, find someone else who’s procrastinating and start holding each other accountable. This could be as simple as checking in once in the morning to declare what you each want to get done, and then again at the end of the day to see what happened. Knowing someone else is right there with you can be super motivating. 

 

Give each of these procrastination beating strategies a try and see which ones give you the best results. Like anything else, procrastinating is a habit and you can get out of it and turn yourself into the motivated and productive version of yourself you want to be.