Set Up A Product Creation Schedule For Yourself And Your Team

Let’s talk about money. More importantly, let’s talk about how you profit from your online properties. You do it through ads, by making affiliate sales, or my personal favorite - by selling your own products. Those products are what we’ll be talking about today. More specifically, we’ll be discussing creating information products consistently. Why information products? Because you create them once and sell them again and again. No supply line, no storage, no overhead. When you make a sale, it’s almost pure profit. 

 

I’m going to let you in on a secret it took me a while to discover when I first started out. It’s much easier to sell an existing customer a second product than it is to find a brand-new customer. It’s even easier to sell them the third, fourth, fifth one. You get the idea. That’s because you’ve done all the hard work of earning this person’s trust already and if you’ve done your job right, the first thing they purchased from you is already helping them solve their problem. That’s what information products are all about. Solving a problem. To create that next product, look at where your customers are at and think about what they need to do next. What’s another problem they will face and how can you help them solve it. 

 

For example, your first product may be an eBook or course on setting up a WordPress site. Next, your customers may need to learn about creating content that attracts the right type of reader. And then they need to learn about traffic, and list building, and effective social media strategies. Each one of these could be a new info product or new content for your paid membership site. 

 

Once you have an idea of what types of products you want to create, it’s important to get them out consistently. You want to have a new product out there for your existing customers to buy. Of course, you’ll also attract new buyers along the way who will then not only buy the new thing you’ve come out with, but hopefully also some of the other titles and courses you have out there. 

 

Start with a list of products you want to create. Do your best to estimate how long it will take you to create the product and all the infrastructure that goes along with it like a sales page, a download page, autoresponders and solo emails to promote it, a promotion schedule etc. Make a list of everything you need to do before you can launch this new product. Then get to work. Chip away at it every day and continue to consistently work towards each of these new product launches, adjusting your timeframe as needed. 

 

In the beginning it will probably be just you working on this product creation. Maybe you’re hiring out the graphics. Put that on the schedule and communicate with your graphic designer early to avoid bottlenecks. As time goes by, you may choose to outsource some of the product creation. Maybe you’re hiring an editor to proofread your work. Or a VA to help with the setup, infrastructure and customer service. Eventually you may even hire some writers to create these products for you. As your team expands, it’s even more important to have a schedule everyone works of off to make sure these new products come out regularly. 

Work On Your Funnel Each Week And Continue To Branch Out

You should already have at least some very basic funnels set up for your online business. To make sure we are all on the same page, let’s quickly define what a funnel is when it comes to your website. It’s a way for people to work their way through what you have to offer. This could be going from the content of your blog, to signing up for your email list, receiving a series of emails and getting an offer for one of your products or services. That’s one simple funnel and I hope you already have that one set up. 

 

While that’s a great start, it should be your only funnel. The goal for any business is to continue to find new ways to draw in more potential customers and engage them. That may mean setting up several new opt-in offers. It may mean sending out a monthly or weekly newsletter. It should always mean creating new products, or making offers for existing things. And of course it could mean presenting affiliate offers. 

 

Funnels are great and they are never done. For starters, things change. Links break, you find better offers, and you learn more about your subject matter and have more or even better information to present to your audience. That’s why it’s a good idea to audit your existing funnels from time to time, updating, editing, and fixing them as needed. 

 

It’s also a great idea to test and optimize your funnels. For example, you could split test two different lead magnets and see which one converts better. Test what product you present to your subscribers when. Tweak and test to improve your overall conversions, open crates, and click-through rates. Split test your sales pages… The sky's the limit when it comes to testing and tracking your funnels. The goal will always be the same - try to do a little better than what you have been doing. Over time, you’ll make huge improvements that translate into a bigger bottom line. 

 

In addition to improving your existing funnels, you also want to set aside some time each week to consistently work on expanding and adding new ones. This could mean adding a couple of new autoresponder emails to your first funnel this week. And it could mean creating a new lead magnet next week that attracts a slightly different audience into your circle of influence. The important part is that you work on your funnels every single week. Consistency here, like in so many other areas of your online business is key. Doing a little bit each week, will help you grow, expand, and improve your funnels.

Struggling With Social Media? A Calendar And System Can Help

Do you have a hard time with social media? Either you aren’t finding the time to get around to posting regularly and getting discouraged by a lack of results you’re getting. You know what I’m talking about. You aren’t getting a lot of new followers on your page on Facebook for example and when you post something only a small fraction of those people see the post. It can be discouraging and feel like you have to pay to play by buying ads if you want your content to be seen. Thankfully that’s not true. What is true however is that consistency can help you grow your reach on any social media platform. It can help you with Facebook, Twitter, Pinterest, Instagram, and anywhere else where your ideal customers choose to hang out. 

 

Which brings up an important point. Before you dive in and invest a lot of time and effort on every single platform, take a look around. Where are your people hanging out? What media does your tribe prefer? For example, if you’re running a recipe blog, you have to be on Pinterest and depending on your particular niche, you may also want a Facebook presence, including a group, and possibly a YouTube channel. If you’re into sourdough, you’ve got to be on Instagram… Do your research and do your best to determine where you want to be before you get started. 

 

Once you have that figured it, it’s time to come up with a posting schedule. Remember, consistency is key. You’re better off doing fewer posts and shares more regularly, than overdoing it and burning out. Start with a conservative number that you’re comfortable with across all platforms and write it down. For example, you may choose to do 5 tweets per week, 10 pins, 3 Facebook posts, one Facebook Live video and a new YouTube video every other week. 

 

Once you have your schedule, it’s time to schedule the actual content using a calendar. You can use Google Calendar or an old-fashioned paper one. The key is being able to stay organized and having your social media goals in writing to ensure it gets done and posted regularly. How far out should you schedule? That’s up to you. If you like to plan in big batches every few months, go for it. If you prefer to be more spontaneous, do it once a week. Play around with different time frames and see what works best for you. When you know what you’ll be posting about and have the text and images ready ahead of time, it’s quick and easy to keep up with social media. 

 

To save even more time and make social media content more hands off, take a look at some of the scheduling tools available. I like Hootsuite, MeetEdgar, PostPlanner, and Tailwind (for Pinterest). Use them to schedule and loop posts that will go out without you having to log into your social media profiles every single day.  Instead, you can set aside time once every couple of weeks to do the bulk of your work. Then check in from your phone throughout the week to respond to comments etc. Getting organized and figuring out a system that works for you can be such a game changer when it comes to being consistent on social media and growing and engaged following. When you have those main posts going out on schedule, you can then pop in and interact & post in real time as and when time allows. 

Why You Need To Mail Your List Regularly

I have a question for you. How often are you mailing your list? Do you sit down once a month to create a newsletter for your existing subscribers? Or are you waiting to reach a certain number of subscribers before you even start to mail? If so, I think you’re making a big mistake. 

 

Mailing lists only work when you use them to get in touch with your subscribers regularly. If you wait too long, they’ll forget about you. When you’re no longer relevant or important to them, they’ll unsubscribe, or worse, mark your emails as spam. Yes, even if it is something they opted in to receive. People forget. It’s your job to stay on top of mind. And you do that by emailing them regularly. 

 

Mailing once a week is a good start for most people. If you’re not crafting email messages for your readers regularly right now, start there. Send out a message and let your readers know what to expect. Good mailing lists are all about setting and meeting expectations. Tell them that you’re excited to kick things off and that you’ll have something fun and valuable stuff to share with them each week. If possible, set a date and time and tell them to keep an eye out for your emails. This will do wonders for your open rates. For example, you could tell them to look for a new message from you every Wednesday morning. Then deliver on that promise. 

 

Meeting expectations builds trust. Not only are your subscribers more likely to stick around, open, and read your emails, they’ll also trust you when you make an offer or a recommendation. That means you’ll start to see more clicks and sales on your affiliate links, and of course higher conversions on your own product offers. Build that relationship with your target audience and move people from prospect to customer, and eventually to raving fan by staying in touch regularly via email. 

 

And here’s a little bonus tip. Ask your readers to share you with others. Every so often invite them to share your opt-in page or even ask them to forward one of your emails to people they know who may be interested in the topic. Keep it light and casual and don’t overdo it. You’ll be surprised how quickly your subscriber list will grow when you enlist the help of current readers. 

 

To get started, commit to an email schedule. Start weekly and stick to it for a couple of months. Use the email schedule features of your autoresponder service to make sure it happens even if life gets crazy. Don’t miss an issue and work on building that reputation of being reliable and consistent and see what happens. I think you’ll be hooked. 

Keep Readers And Search Engines Happy By Publishing Content Consistently

One area where consistency will start to pay off quickly is when it comes to your website or blog. Putting out fresh content regularly is great for both your readers and search engines. Both will reward you for your hard work in their own ways. Let’s take a look. 

 

Let’s start with the golden grail of web development. Free search engine traffic. We all want Google to send us as many new potential customers as possible, right? They in turn want to send the freshest and most up-to-date information to their customers. Who are their customers? People who search something via their search engine, of course. And it’s the search engine company’s job to ensure they deliver the best possible result. What does that have to do with you and consistency? Great question! 

 

When you update your site regularly, you’re showing the search engines that you are up to date and relevant. This isn’t an article or blog post on a site that’s been sitting there for ten years and could be outdated. This is something you’re actively working on and the search engines will reward you by giving you higher priority over dormant sites. Of course, there are many other factors that go into ranking, but the easiest thing you can do to improve your SEO is to create content consistently. 

 

Just as important is nourishing the relationship you have with these readers. Think back on the last time you’ve landed on a new blog or website through a Google search. Assuming the content was up to snuff, you appreciated the information, but you were probably a long way off from considering buying from this site, or even giving them your email address. But if you were curious enough to browse around, you may have become interested enough to bookmark the site, or at the very least have it on your radar when you come across it again later. By the way, making sure that happens is becoming easier with targeted advertising like FB ads for example. But that’s outside the scope of this post. 

 

When you update your site regularly, you’re training your website visitors to come back for more. They’ll get in the habit of visiting and reading often. Of course, that’s not going to happen with every single person who comes across your site, and that’s okay. You want your ideal target audience, the people who are really interested in what you have to share. You’ll get their attention by publishing regularly and as they read and engage with you on your blog, they’ll move closer to becoming a subscriber and then a customer. 

 

Of course, as an added bonus all this content you’re adding regularly is out there attracting new people through search engines, social media, and other people sharing links to your valuable content. That’s why you want to publish consistently to continue to grow. 

How Does Consistency Affect Your Bottom Line

You want to be more productive, right? Get more stuff done. Make a lot of progress. Start to move the bottom line to make your business more profitable. It’s the goal in some way, shape, or form for all of us. And most of us think we have to make some big leaps to get there. But here’s the big secret. It doesn’t have to be that way. If you focus on consistency and so something to make progress every single day, you’ll greatly increase your chances of success. 

 

Think back on the parable of the turtle and the hare. There’s a lot of truth in that old story and it applies to all areas of your life, including your business. Yes, you can go all out and get a lot of work done all at once. There’s a time and place for that. For example, you may put long and hard hours in for a week or two to prepare for a new product launch, or when you’re first setting up your website. It shouldn’t be your default strategy. Why? Because you’ll burn out. 

 

Burnout is a serious problem. Most entrepreneurs and small business owners have experienced it and it can take a long time to get over it. A much better strategy - aside from those brief periods of hustle - is consistency. If you make an effort to get something done every single day, you’ll make a lot of progress in the long run. Over the course of a year, you will go further and your business will grow more than if you overdo it and then go into a slump because you have no energy for anything else. 

 

Remember, slow and steady wins the race. It’s much easier to motivate yourself to get something done that takes fifteen minutes and to do it every day, than something that takes you hours. It’s much easier to justify not doing something that’s hard or takes a long time. Instead, keep it easy, make it fun, and get into the habit of doing it each and every day. In the long run, you’ll get a lot more done if you put in half an hour per day, six days a week, than working for two hours once or twice a week. 

 

Habit is one way how consistency can help you grow your business. But there’s something else that will work in your favor when you start to put in a small bit of effort every day. You will start to build momentum that will carry you much further than you would have gotten otherwise. More on that in a future blog post. 

 

I encourage you to shift your mindset towards a focus on consistency that will allow you to continue growing, expanding, and most importantly moving the needle in the right direction when it comes to your bottom line.

Tips To Continue To Take Care Of Yourself Going Forward

Self-care is a process. It requires practice and dedication if you want to make it stick. Don’t get discouraged if it takes time to make this new concept a part of your life. It’ll get easier, and you’ll probably find yourself craving your self-care activities so much you’ll wonder how you ever lived without them. However, there will inevitably be times that are busier or more stressful when self-care may go by the wayside. If you find that happening, be sure to follow these tips to continue to take care of yourself going forward. 

 

Follow Your Gut

 

Sometimes we get so busy that we find ourselves living on auto-pilot. That’s only natural during hectic times, but it’s critical that you make an attempt to listen to your instincts during these times to know whether you’re in need of a boost. When you start to feel especially frazzled or fatigued, that’s not a cue to double down and work harder. It’s your body and mind telling you that you need a break. Listen to them. Along these lines, look for other unusual signs that things are off balance with you such as irritability, eating poorly, losing sleep or indulging in bad habits. These things are telling you to take care of yourself. 

 

Schedule It In

 

A trick that helps some people to fit self-care into their schedules when life gets busy is to actually write it in their date book or calendar. Treat your self-care commitments like any other appointment or event. Write down the time you’ll start and finish. Try to be specific about the activity you’ll engage in. Doing these things will increase the odds that you’ll actually follow through. It’s easy to put yourself on the backburner when life gets crazy, but don’t forget that these are the times you need self-care the most. 

Create a Plan

 

Developing a self-care plan is crucial to maintaining your well-being. I shared some ideas in a previous blog post about how to do this. Let’s review a bit, as it’s so important to have a self-care toolkit at your disposal during life’s busiest and most stressful periods. Keep your emergency self-care list and your care package together so they’re easily accessed when you need them. You also make sure there’s a list of trusted contacts to call when you might need some self-care encouragement and accountability. Your tribe can provide the motivation and support you need to take care of yourself. 

 

One final word. Take time to assess your self-care needs regularly. This will also help to keep you on track. Ask yourself once a week or so if you’re giving yourself enough time and attention. Listen to your instincts. Make adjustments as necessary. Self-care is an ongoing and evolving process. It requires your constant attention. 

Don’t Feel Guilty For Practicing Self-Care

In yesterday’s post, we touched on the fact that many people feel guilty for spending time and resources on self-care. There are a lot of complex reasons for this within our society. Despite what anyone else may say, you deserve to focus on your own needs. In fact, it’s good for those you love when you take care of yourself. You truly can’t fill another’s cup if your own is empty. So, I’d like to take this opportunity to emphasize why you shouldn’t feel guilty for practicing self-care and encourage you to do so in every area of your life. 

 

It’s Not Selfish

 

First and foremost, you must understand that taking time to care for yourself is not selfish in any way. It may be hard to get past the mindset that the needs of others are more important than your own, but overcoming this mindset is essential to allowing yourself to adequately meet your own needs. Care isn’t a zero-sum concept. When you care for yourself, it doesn’t have to mean you don’t care about others. 

 

It’s Necessary 

 

Self-care isn’t a luxury; it’s a necessity. It really is like the airplane air mask comparison. You have to ensure you can breathe before you can help those around you. If you’re tired, rundown and overwhelmed all the time, you absolutely cannot give your best self to others. You also can’t offer yourself the very best. Remember that self-care isn’t selfish. 

 

It Sets a Good Example

 

If you’re a parent, investing in self-care is not only good for you, it sets a good example for your kids. Even if you don’t have children, taking the time to care for yourself might be inspiring or motivational for those around you. In order for a stigma to end, it has to be normalized. When more of us let the world around us know why self-care matters, they may begin to change their minds about the concept, as well. 

 

It Demands Respect

 

It also sets a precedent for how you expect others to treat you. When you demonstrate that you value yourself and that you find worth investing time in yourself, they will respond in kind. Learning to say no and set boundaries is good for your relationships. It teaches others how you expect to be treated and makes it clear that you see yourself as a priority. There’s no reason to feel guilty for that. 

 

It will take time to overcome a lifetime of message society has given you and you’ve internalized. With practice, you can come to see the benefits of self-care and that it doesn’t have to be something that causes guilt. 

Self-Care Doesn’t Have To Cost Anything

 

Lots of people get the wrong idea about self-care. They think they have to be deserving of it. They feel like it’s splurging to do something good for yourself. It can seem extravagant. I’d like to change that mindset today. Self-care is something you deserve. Everyone does. It benefits us all, along with those around us, when we put our own well-being at the forefront. You can’t take care of others when your own well-being is suffering. Let’s take a look at some free and low-cost ways you can care for yourself. 

 

Take a Time Out

 

Sometimes just a little bit of alone time is all you need to feel rejuvenated. So why not give yourself a time out? Lock yourself in your room with a nice cup of tea. Listen to some quiet music. Just sit still and think for a bit. It’s a luxury we all can afford.

 

Waste Some Time

 

We often feel pressured to be productive all the time. Being busy is a sign of worth and accomplishment. However, it really doesn’t have to be that way. Just kicking back and doing nothing is important to recharging our batteries. Let yourself have some down time to do something frivolous like binge on your favorite Netflix show, take a nap or just sit and pet your cat. You deserve it. 

 

Do Some Writing

 

Even if you don’t consider yourself a writer, journaling can be a very therapeutic activity. Jotting down what you’re grateful for has been proven to be beneficial to well-being. It can also be energizing to simply do a brain dump in which you write down all the things that are floating around in your head. Jotting down dreams for the future might inspire and motivate you to take action. Give it a try. 

 

Reach Out to Someone

 

Socializing is a crucial part of self-care. Even introverts benefit from interpersonal connection. Humans aren’t meant to be isolated. Pick up the phone and call a friend you haven’t talked to in a while. Sit down and Skype with your favorite internet pal. Meeting up in person for a walk together or a cup of coffee is even better. Connecting to others might just provide the spark you’ve been missing. 

 

Change Your Perspective

 

A change of scenery can be a wonderful source of renewal, and it doesn’t have to cost a lot. Just heading out to walk in your neighborhood might help when you’re feeling stir-crazy in your home. If you’re able to afford it, a low-cost staycation to a nearby location for a day or two is a fun way to switch things up. You’ll be surprised what this change of perspective can do for you. 

 

While these are just a few of the countless ways you can indulge in self-care without spending much money, perhaps they’re just the jumpstart you need to begin exploring this concept. You truly do deserve to spend time, energy and effort on your own well-being. 

Make A List Of 5 Simple Self-Care Routines You Can Fall Back On When Needed

Beneficial habits like self-care often go by the wayside during stressful times. It can be difficult to focus on anything but the bare minimum when life gets hard. The fact is, though, that these are the days when you most need to take care of yourself. One way to have a self-care toolkit to help you out during these instances. Having a list of self-care routines can make it easier for you to implement them when needed. There are some other tricks you can employ to get you through the tough times, too. Keep reading, and I’ll share them with you. 

 

Make a List

 

Let’s start with your self-care backup plan. This is a list of at least five activities you can easily fit in your life during the most stressful periods. Having such a reminder on-hand will let you gain the benefits of caring for yourself without having to think about it too much. This list can include simple reminders like go to bed early so you get enough sleep, eat nourishing food to keep your energy up or ask for help you need it because these are all things you might forget when you’ve got a ton on your plate. During times of trouble, the very basic foundations of self-care can be the most important. 

 

Make a Care Package

 

Another way to boost your chances of keeping self-care at the focus during hard times is to prepare a care package ahead of time. This can include some of your favorite little indulgences like a good book, herbal teas, facial mask, fuzzy slippers and classical CD. Include anything that brings you joy. Being able to reach for this package when you’re stressed can mean the world and make a huge difference to your outlook. 

 

Involve Your Crew

 

When things look bleak, you may require a bit of help to get back on track. That’s why it’s a good idea to reach out to trusted friends and family now to enlist their help for the future. Talk to your closest confidantes and let them know you would like them to always encourage your self-care routine. Share with them the benefits it’s provided you and tell them you’d appreciate their assistance if they see you aren’t caring for yourself as well as you should be. Sometimes those who know us best can see things we don’t. When your crew knows to look out for you in this regard, they can reinforce your self-care needs during times of stress. 

 

Taking steps to plan now can make maintaining your self-care routine easier in the future. Always remember it’s during the hardest times that you need to nurturing yourself the most.