Use Low-Ticket Offers to Boost Your Profits

A low-ticket offer, as a general guideline, is a product with a price tag of $50 or less. These low-cost items are usually digital products, like an eBook, video course, or resource guide. A low-ticket offer, if chosen wisely, is a powerful way to qualify leads and drive sales. 

 

As your prospects progress through your sales funnel, various offers direct them towards the ultimate destination: your core offer, a higher-priced item at the end of the funnel. 

 

By presenting prospects with a low-ticket item up top, you can gauge whether they have true customer potential or if they’re just freebie seekers. If they purchase your inexpensive offer, you can start building a relationship with them and priming them for purchase. 

 

Why Use Low-Ticket Offers?

 

There are several benefits to pitching low-ticket offers. 

 

Low-ticket offers provide you with another way to earn income. They are usually digital products, so they cost very little to produce and have no delivery or storage fees. It’s just an electronic file, so your margin is high, even if you’re only charging few dollars. Although the primary focus is your core offer, these small products can generate some money and offset any expenses associated with your higher-ticket items. 

 

The reason low-ticket offers work well near the beginning of a sales funnel is that they help to qualify leads. Many people who sign up for your lead magnet are only after the freebies. They’ll consume your content in exchange for their email address, but they have no intention of paying even a few dollars for a premium product. A low-ticket offer helps you identify these people right away. 

 

Low-ticket offers also help build relationships with new leads. By providing your target audience with an instant solution at a reasonable price, you establish trust and these customers will want to learn more. 

 

This inexpensive offer also provides an opportunity to demonstrate your expertise. Use your low-ticket offer to showcase your knowledge and the results you can deliver, and your customers will be more likely to purchase future offers with higher price tags. 

 

Low-ticket offers move prospects closer to your core offer and weed out those who won’t buy. It’s a low-risk and valuable lead qualification tool that costs very little to produce and distribute. 

 

The Key to Success: Know Your Audience

 

How do you maximize the effectiveness of your low-ticket offer? Get to know your audience. If you understand the issues they face, you can develop a low-ticket offer that will solve a particular problem for them and increase the likelihood of future purchases.

 

The best way to get a clear picture of your audience is to create an ideal customer profile. This process involves imagining your target audience as an individual – the one person who would most benefit from your core offer. Get to know their likes and dislikes, problems, and passions. This description will be a valuable tool when developing all of the offers in your funnel. 

 

One low-ticket offer isn’t going to completely transform the customer’s life, but it should offer a “quick win” and a concrete improvement, no matter how small. 

 

Creating Your Low-Ticket Offer Content

 

It’s not necessary to invest a lot of money into the production of a low-ticket offer. But what it can cost you is time and energy. Content creation can easily become a burden and a drain on your resources. 

 

Since the key to generating income with a low-priced product is to cut overhead, look for shortcuts to content creation. A few ideas include:

 

• Creating a smaller version of a bigger product. Extract a section of your core offer and transform it into a low-ticket item. 

• Offering a bundle of products. You can take several small pieces of existing content and put them together into a high-value bundle.

• Providing more content to help with your lead magnet. Make a resource guide, template, or tool that the customer can use to get more out of the free lead magnet they received from you.

• Repurposing existing content. Take content you’ve already created and alter it in some way, so it offers unique value.

 

The Right Timing for Your Low-Ticket Offer

 

The standard practice is to present prospects with a low-ticket offer at the beginning of the sales funnel, so you can start qualifying leads right away. But sometimes, it may be beneficial to engage with the prospect a bit more before pitching paid products. Think about your ideal customer and what they would prefer. For some people, and particular types of products, a low-ticket offer may be more appropriate later in the funnel. 

 

Or, conversely, you can offer a low-ticket item as a lead magnet, at the front of your funnel. To do this, you would create a dedicated landing page and drive traffic to it. Once they purchase it, customers are added to your email list, where you can then start communicating with them. 

 

There is no perfect place or time to present your low-ticket offer. Map out the customer journey through your sales funnel and experiment to see what works best for your target audience. 

 

Monitor Your Results and Make It Perfect

 

Track your results, check conversions, and then make the necessary adjustments. It will take some trial and error to perfect your low-ticket offer strategy, but once you do, it will be worth the effort. 

 

Are you ready to learn, step-by-step, how to create a low-ticket offer that will earn you more and qualify prospects for your core offer?

 

Useful Resources for Becoming Influential

There are several resources that can help you become influential. Use them as a guide to learn and as resources to keep your influence intact.

 

Google.com

 

Although obvious, you should always start your search using this ubiquitous search engine. One trick that many overlook is to search beyond the first page of the results. You can often find some gems as these webmasters are trying to fight their way to the top of the search engine results. These gems are often resources that are less about selling and more about offering great value.

 

Book: How to Win Friends and Influence People by Dale Carnegie

 

This book needs to be singled out as it is essentially the bible on the subject. This belongs in everyone’s library and needs to be read multiple times to reinforce the lessons. It is available as a Kindle book and if you are a member of Kindle Unlimited, you can get a version of it as part of that subscription. There are even several summarized versions of the book for those that don’t want to take the time to read the entire book. The book is really easy to read, though.

 

Udemy.com

 

Udemy has several courses related to influence, charisma, etc. Some of them may seem expensive but Udemy runs sales on its courses often. You can also search online for “Udemy Coupon Codes” as instructors like to use these to lure learners to their courses.

 

Amazon.com

 

Amazon has several books on how to influence. What’s great about Amazon is you can usually tell which books are good by reading the reviews and choosing the higher rated ones. Another great way to use Amazon is to scan through the table of contents of the bestselling books in that category and then searching on those topics to see what you can find.

 

YouTube.com

 

It’s amazing how many people overlook YouTube when they are trying to learn something. YouTube has videos on just about any subject. You will have to do some digging and weed through the videos that disguise themselves as courses but are really just sales pitches for a product. But there are definitely some great videos that can help when learning how to become influential. Another advantage is YouTube is free for most videos. One tip when evaluating videos: read through the comments and stay away from videos that have high thumbs down rankings.

The 5 Best Books On Mastering the Mind

An understanding of personal psychology is essential for success no matter what kind of industry you are involved in. You need to know how your own mind works as well as how to interact with other people. Thankfully, there are a number of good books on mastering the mind that can be of invaluable assistance. 

 

#1 - The Social Animal

 

The Social Animal be one of the most influential books on social psychology ever written. This 2011 classic by David Brooks explores the intersection between psychology, biology, and sociology to reveal hidden insights into human behavior. Brooks explains the human aversion to emotional expression and also highlights the isolation issue prevalent in 21st century America. 

 

#2 - Influence: Science and Practice

 

Robert Cialdini is one of the well-recognized authors within the marketing and psychology space. And this book in considered one of his best works. He explains in very easy-to-understand terms the results of complex scientific studies and also demonstrates how people can develop a resistance to typical persuasion techniques. The book is a classic and a must read for anybody in sales and marketing. 

 

#3 - Thinking Fast and Slow

 

Thinking Fast and Slow is a remarkably popular book by Daniel Kahneman, who also holds a Nobel prize in economics. It is an in-depth book on human behavior released in 2011. Thinking Fast and Slow explores topics such as cognitive biases, behavioral theory, and loss aversion. Not only does this book explore complex topics in detail, but it is well written and engaging. 

 

#4 - The Art of Choosing

 

The Art of Choosing is especially relevant to those who are interested in marketing, as it outlines how people make decisions. These decisions are seldom rational, though they obviously appear logical to the person making the decision. The book by Sheena Iyengar delves into why humans make particular choices. 

Understanding why we make certain decisions is fundamental to understanding ourselves. Before chasing desires, it can be fruitful to understand why we want them in the first place. 

 

#5 - Stumbling on Happiness

 

This book by Daniel Gilbert is a bestseller that is not really a self-development book in the classical sense but an analysis on how to master the mind. The basic principle is that “you are not to fool yourself - and you must understand that you are the easiest person to fool”. Stumbling on Happiness also highlights how our brains are hardwired to trick us into believing things that are just not true. A positive psychology book that is very uplifting. 

 

Becoming an Avid Reader (Infographic)

What to and Where to (Look For)

What? Not true love of course, but an eBook that will help you boost your self-confidence. Who knows, true love might follow the lead! If you are one of the many needing a little boost on their confidence level and have experienced feeling more confused than ever after searching the internet, this one’s for you. Hear Ye! Hear Ye! You are about to unravel the secret of google searching! 

 

Straight to the point, search for eBooks that have self-assessment questions – this will help you a lot in understanding yourself. More so, if you are to answer honestly, the more that you will know how to handle your given situation and choose your self-care path. Next, look for write-ups that at least two exercises that aims to help you self-assess. People usually wants to read self-help books alone and confront their fears alone. It is usually trying to define, pinpoint and accept at first by yourself. Well, there is no shame in that. It can be healthy for yourself as long as you now when to ask for help, in case things gets a little out of hand. So, looking for write-ups, books, eBooks that supports self-assessment really gives an upper hand. 

 

As a reminder though, not all self-assessment exercises are created equal. Choose the ones that you find are respectful of your uniqueness and supports self-acceptance. What do we mean by this? Take a look at these sample exercises: being naked and looking at yourself in the mirror while reciting affirmations that help you accept your unique physique and composition versus asking you to but an expensive make-up to cover up an old scar or protein powder packs to replace your meals. I hope you see the difference. I hope you recognize the big difference between the two.

 

Utilizing Videos in Viral Marketing

To a greater extent and more advertisers are embracing video as broadband continues to rise and ad-serving technologies become more advanced. Net video advertising is truly taking off. Users’ attention may be captured and ads stick out from the crowd in a progressively ad-cluttered online environment. It's true that video formats cost 5 to 10 times more to serve than standard banners and they involve a great deal more production and execution work but they might well be worth all of that if they accomplish greater response rates. 

 

Whether to use online video if wishing to maximize its effect is what advertisers must cautiously consider. Video to be utilized on the Net should be info and communication centered while video to be utilized on TV should be centered on entertainment. 

 

Like everything else, there are beneficial ways and bad ways to utilize video advertising. Right now many marketers are integrating their audio-visual content into existing embedded advertisement formats like banners or over-content formats like pop-ups. Although this may reach a potentially big audience, viewers are likely to be less fascinated and more annoyed by these disruptive and perturbing placements. 

 

Cached or streaming video on a particular destination web site offers the best chance of interesting consumers in brand messages, but it isn't likely to reach a big audience unless it brings forth a viral outcome.

 

Whatever you issue forth with, don't forget to make it simple to open and distribute. File size is crucial, as is the media format. If your viral video has been produced for a certain type of software that not a lot of individuals use, how will you get individuals to spread it like wildfire?

 

Likewise, if you've made a video the affect will be better if you send the clip as an attachment instead of stream it. It's cheaper and, if you're not hosting it, it's more viral, as well.

 

Website Traffic Tips

A few individuals state that advertising is everything! No matter if you've a product, a service, a hobby site or simply wish to share pictures of your wedding; you have to promote somehow to acquire the traffic for your site or blog.

 

However not all traffic is the same. There are services that may help you drive gobs and tons of traffic to your web site and it won't do you any good at all as its not targeted hits.

 

Bottom-line is this. You require targeted traffic. So here are some hints on how you are able to bring forth precisely the traffic you need and bring the visitors you wish to your site without having to chase them.

 

1.    Material

 

What is your site about? Do you simply have a page with many links and not much else?

 

If this is the case, consider adding some material to your site that will be valuable to any likely visitors. You may compose articles or find articles at one of the numerous directories that you are able to reprint on your web site.

 

2.    Discuss your experiences in your message

 

You don't have to place up some sort of resume (although that may work also), but instead try writing on what you're doing, as it relates to your subject of choice. If you're in to model planes, you could talk or write on the latest plane type you constructed, how the last time flying your plane went, what challenges you bump into or maybe even post some images of your plane or of you flying it.

 

3.    Forums and discussion boards

 

You may add a forum or discussion board to your site where your visitors may interact with one another. There are a lot of gratis services available out there that you are able to utilize to either remotely host a forum for you, or even software packages you can install on your site server. 

 

4.    Start a blog

 

Blogs are really popular and search engines love them as they supply perpetually new and fresh material. Your blog would be a good place to discuss what you're up to that day. So, if you spent a little time today purchasing new parts for your plane you may write about where you discovered them, how much they cost you, why you decided on those parts, anything really goes.

 

5.    Author articles

 

Composing articles isn't difficult and may be a great source of fresh, new traffic to your site. There are a lot of e-zines on any subject out there and there are likewise a lot of directories where you are able to share your article.

 

These five easy tips will bring targeted traffic, implying the visitors are coming to you as they're interested in what you wrote.

 

Tee Shirts for Advertising

Promotional tee shirts have been a part of business packaging and marketing of brands for a while. Promotional tee shirts may be given to customers, to prospective buyers, and likewise to your employees to give them the added belief of belonging to a brand. You don't need be a world celebrated brand to benefit from promotional tee shirts. Even fresh businesses have utilized tee shirts to produce awareness of their product, brand or business.

 

Presenting Promotional tee shirts to your employees is a grand way for brand endorsement. You are able to design tee shirts with your company brand and promoting message for your employees and whenever you're hosting a conference, exhibition or promotional event, make it compulsory for your employees to don promotional tee shirts. It's a really cheap technique to make your staff stick out from the herd and you present an orderly oneness among your employees, the same way in which a uniform does. 

 

A few businesses believe that it's too expensive to purchase a tee shirt online but they're often wrong. Buying tee shirts online is a quick and simple process and the selection of online shops is a great deal better than you expect it to be with a few allowing you to do the whole design process and payment online.

 

Corporate branding on tee shirts may significantly improve the brand awareness of a business in a really brief time period and apart from the obvious marketing benefits branded tee shirts and additional clothing may enhance the perception of buyers to your business. Considering the comparatively low cost of buy and printing tee shirts against the length of time a great quality tee shirt may last makes branded tee shirts among the most cost-efficient techniques of marketing for a lot of businesses.

 

It's widely thought that DTG tee shirt printing is more environmentally friendly than screen printing. DTG utilizes water-based inks to print directly onto apparel, this means that there are no extra inks utilized in the actual printing and the only scrap that occurs is from the occasional print head cleansing – it’s worth observing that head cleanup doesn't involve any outside materials only ink. Then as long as waste ink is cast out correctly, printing tee shirts using the DTG technique should have nearly no environmental impact. Screen printing all the same has excess inks from parts of the stencil not published to the t-shirt and when screens are cleansed these excess inks are commonly flushed down the drain.

 

Branding And Ads

Branding is no more merely about visual charm. Regrettably, a lot of graphic design firms who place themselves as ad agencies think that branding your corporate individuality is all about producing great looking visual results. All the same, there's much more to branding than simply looking great. Especially in this web 2.0 era, where a mighty web presence has become a critical ingredient of your branding technique, acquiring the right media mix holds the key to constructing a mighty brand equity. 

 

Put differently, a proper media mix would mean:

 

Originative design results (the design, color, and material of your ads, marketing collateral and site to heighten your brand equity, pull in buyers, and return sales) 

 

Net development (each product/service worth its name has a net presence these days, a few have really interactive, animated web sites furthering buyer involvement), 

 

Viral promoting (vitally crucial in today’s age of social networking, tagging, podcasting, web logs, bulletin boards, wikis and what have you) 

 

TV commercial production, print media ads (traditional media can't be left out) 

 

Strategical movies (essential factors of road shows, exhibitions and additional promotional pushes) 

 

Corporate video recording production (a really crucial tool for branding your corporate individuality) 

 

Direct promoting (marketing collaterals need to be even as effective and resonating with the overall branding strategy and communicate directly with the buyer) 

 

Outside advertising (billboards, road shows, engagements in business fairs, expos, and so forth)

 

There are a few interactive ad agencies that have realized the need of the minute - formulating creative design answers that apply user-centric investigation and require critical and systematic thinking. User-centric means realizing of needs and precedences of end user; the clients' buyers, their channel partners, users, and brand communities.

 

So, if you wish to register your brand as one that's synonymous with buyer loyalty, you must formulate a complete package, keeping the buyer as the prime objective and organizing product tales around the way they prefer to learn, equate, quality and confirm buys, linking brands and their experiences.

 

Tips On Advertising

Newspaper Advertisement

 

Americans read their papers a great deal pf the time, that’s a truth. Check the statistics and you'll recognize that the paper has forever been a great place to advertise. Depending upon the sort of products or services that you sell you may use the papers to bring forth fresh sources of revenue for your business. 

 

It does not matter whether you live in the United States of America or not. For instance, if you own an international e-business this may bring you great profits. I believe this is a different way you are able to branch out your marketing techniques.                

 

There is a site named Nationwide Newspapers http://www.nationwideadvertising.com/, which lets you post your advertisement in 1000s and even millions of newspapers all around the nation for a modest fee. Envisage how much publicity you are able to acquire from that! You pick out your budget and everything. They have different advertisement packages to accommodate different business requirements.

 

Whatsoever you pick out to promote, always utilize potent phrases in your messages. The most effective advertisements are short but they've the power to affect the feelings of the readers. Motivate them, fascinate them, and make them feel the urgency. Forever remember that brief phrases with a solid emotional affect are the most effective ones.

 

Television Commercials 

 

To promote on TV will have a hefty impact on your business revenues. Different factors will ascertain how much this marketing technique will cost you. For instance, the price varies depending upon the channels you pick, how often you'll advertise, and so forth.

 

There are a few Companies which may help you reach your customers easily.

 

Magazine Advertisements

 

You are able to promote in magazines and save up to 80% off the normal price. There's a company known as Media Bids - http://www.mediabids.com, which lets you meet other marketers as well as to pick out different marketing packages available. The service is free of charge. You only pay for an advertisement if you decide to make a purchase.

 

As you are able to see, these strategies may increase your exposure and help you get more customers.

 

Providing Free E-book Chapters

Why should anybody give a sampling chapter or mini-version of their book free of charge? The chief reason - commonly is to sell or make revenue - isn’t forever achieved at the front end of the marketing procedure, it frequently comes afterwards, and brings earnings way beyond your best anticipations.

 

Here’s how and how come you should utilize the sample chapter strategy to bring forth leads for your information product. 

 

To try out your idea for a fresh info product before expending days, weeks, months producing something nobody wishes to purchase. The same is true if few individuals ask for the freebie; your product is virtually certainly a no-goer, likewise if the freebie is popular but results in few or no paid-for orders.

 

The sample chapter may be a selling tool not solely for its own uncut paid-for version, but for additional products likewise, where for instance a list or catalogue of other products is included with the free item. For example, the beginning chapter of a cooking book may bring forth interest in the paid-for version of the book and may additionally direct readers to sites providing related information products, like ‘Ways to Have a Romantic Evening’, and so forth. It pays to be heedful; however, when including links for others products, and see to it they don't take away from the true reason the sample chapter was presented, namely to sell those cookbooks. As for all matters in mail order, direct mail, net promoting, you must test reaction to all your promotions.

 

Sample chapters may be material you’ve composed for payment elsewhere, where right of first publication is yours, and the article or series of articles is added to book or course formatting. A popular article is its own proof of a likely best-selling book and you’ve probably completed most of the research already, and invited it. 

 

You may give the sample chapter with the wide version of the product which is password secure. Readers who like the test version and choose to go uncut merely give charge card details through ClickBank and move to a ‘thanks page’ which provides the password for the total book. 

 

You may Author an article based on your uncut info product, but leave the reader hanging someplace between so they purchase your book. 

 

Never blank out the most vernacular reason of all is to lure readers to the free info product to click on the link on the last page where they discover your order form and purchase your book!

Using E-Books

Have you ever questioned why e-books are indeed popular? May anybody Author and publish one? These are a couple of inquiries that we'll answer now.

 

Today you are able to discover e-books everyplace on the net. There are even libraries where you are able to download them straight off to your computer. While a few e-books are free of charge, because they're in public domain, there are a few that are composed specifically to boost advertising.

 

It's long-familiar that day-after-day individuals log on to the net in search of info and the most beneficial way of giving it to them is by e-books as they're speedily and easily delivered. Their donation to the market is among the forerunning ad techniques in use nowadays.

 

How do you utilize e-books to market your business?

 

Once you provide free of charge e-books to those individuals who visit your web site you're letting them know more about the product/service you're marketing. By writing about a topic that you're acquainted with you set yourself as an expert in your specific field. 

 

Sure, as shooting you're questioning how to get an e-book composed for your buyers to help supercharge the traffic and sales of your site. Can anybody Author an E-Book? Uh-huh. Even if you think you don’t have what it takes to be an author, if you try, you’ll discover that it is not that hard. The chief idea is to write of something you're acquainted with, to discover the perfect niche for your business. If you love computer games, then write of computer games; if you're great at fishing write about fishing strategies – you get the picture. Once the readers see that you're an authority they'll acquire a trust in you and they'll be more zealous to do business with you.

 

After your e-book is done all you have to do is turn it into a PDF format. You are able to utilize any PDF converters that are usable on the net.

 

Now that you have this knowledge I advocate getting rolling as rapidly as conceivable. Think – Time is revenue.

 

Internet Marketing E-books

If, like me, you’ve attempted – and bombed – in the past to accomplish success online with internet marketing, then rest assured that help is at last imminent. I surely wish I had had access to such knowledge when I began 3 years ago, and maybe I wouldn’t have been so overpowered with the practicalities of site design, utilizing auto-responders, uniting with affiliate programs, composing sales letters, and how to acquire traffic. I understand better now.

 

The simple truth of the matter is, that to enter the domain of internet marketing, you need something to market and sell (well you wish to bring in revenue at it don’t you?), whether a tangible item, or – fact. The very nature of the net – where knowledge may be portioned out and exchanged at the flick of a button – lends itself utterly to the e-Book!

 

The benefits of the e-Book over distributing physical items is that there's no need to purchase or store stock, no time and effort obtained in packing anything up and transporting it – and your buyer may pay their money for your product and get prompt access to it from a download page. In a time where requirement is for second gratification, an e-Book is paragon – simple and effective! And once published, you are able to sell limitless copies of it without having to make each item – so it’s both time and cost-effective as well.

 

When considering a subject to write of for your e-Book, the secret to higher success, and discovering your ‘niche market’, is really easy. Like they tell all first-time budding authors – write about what you know. Whether it’s a few chapters on ‘How to Stop Smoking’ (if you’ve been successful at this), on the mechanics of owning a motorcycle, how to earn money online, or even ‘Tips on Flower Arranging’, you can bet that someone out there in ‘cyberspace’ wants to know about it. If the subject of your e-Book is also your hobby, so much the better. If you’ve got love for your field, you’re going to impart that enthusiasm in what you write, and make that e-Book even more intriguing and valuable.

 

Naturally, if you've knowledge or practical experience on a popular subject in which there's a large potential market to sell your e-Book, maybe health and fitness, or food and drink, you may be more likely of success, but remember you’ll likewise be contending with many others. So pick your subject cautiously!

 

But, in composing your e-Book, don’t forget to give your buyer value – and they may become buyers for your future e-Books likewise! Make the material and quality of your e-Book meaningful – whatever its length, it has to be great, or you’ll leave your buyers feeling disillusioned. Give away a couple of gratis bonuses – an additional report maybe, or a couple of free trainings that they'd have to pay for elsewhere. Aim for buyer satisfaction!