After you have created your videos, you will need to share them in places where your audience will see them. There are certain platforms available that will provide your videos with more exposure than others will. In this article, we will look at the best places for you to share your videos.
Add your Videos to your Website
The first place you need to share your videos is on your website. There are several ways that you can do this. We recommend that you create a new post and use a similar title to that of your video. Embed your video at the top of the page and then provide some SEO optimized text underneath it.
Most of your visitors are going to watch the video but there may be some that prefer to read so give them the option. Using keywords in your text will help the search engines to rank your web pages that include videos. When you have videos on your website you should reduce your bounce rate as visitors will stay and watch them.
You Must use YouTube
There is no bigger video platform than YouTube. We strongly recommend that you create a YouTube channel for your business and upload your videos there. Each month, YouTube receives more than 40 billion visitors. It is the second largest website and the second largest search engine after Google.
The key to success with YouTube is video views, likes and shares and comments. Your aim will be to increase the number of subscribers that your channel has. When people subscribe to your channel, your new videos will appear on their home page.
You probably know that Google owns YouTube. Because of this, Google will display three YouTube videos for the majority of its search results. So, you have the opportunity for your videos to be found in Google search as well as YouTube search.
Videos are Very Popular on Facebook
Another giant platform where you need to upload your videos is Facebook. It is the third largest website in the world and video content is extremely popular with the users. You will need to create slightly different videos for Facebook than you do for YouTube.
The format for Facebook videos is different to YouTube. Also, you need to add more visuals to your Facebook videos. This is because a lot of Facebook users will not turn the sound on with videos so you need to use text and images to make your points as well.
Other Video Sharing Platforms
YouTube is not the only video sharing platform available but it is by far the biggest. Platforms like Daily Motion and Vimeo receive millions of visitors a month and it is worth uploading your videos to these as well as YouTube.
Do a search for other video sharing platforms that you can use. You will be surprised how many other options are available. If you believe that your audience will visit these sites then upload your videos to them.
Share on other Social Platforms
What other social platforms do your audience use? Do they use Twitter or Instagram? If you are in the B2B market then you must have a profile on LinkedIn. You can share your videos on all of the major social networks.
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