What Exactly Is Clubhouse?

The Clubhouse app launched in March of 2020. Since then, it has seen significant growth and now has more than 10 million active users each month. You can use Clubhouse if you have an Apple iOS or an Android based mobile device.

 

Clubhouse is an audio only social platform. There are speakers on the platform that will discuss niche specific issues and other topics in an open and natural way. All of the conversation events on Clubhouse are live and there are no recordings.

 

Rooms for Conversations

 

The main feature of Clubhouse is the conversation room. These are launched by Clubhouse members and other members can participate in them. Each room has a specific topic of discussion and there is usually more than one speaker in the room.

 

Members of the audience in a room can “raise their hand” to speak. They may wish to ask questions or make comments on what has been discussed. There will be at least one moderator in a room that has control over it.

 

Speakers and the Stage

 

There is a stage in every conversation room on Clubhouse. This is where the speakers will be. Members of the audience who want to speak will also be moved to the stage area if they are permitted to speak by the moderator.

 

When you enter a Clubhouse room you can instantly see which member has the microphone. You will also see other members on the stage who are waiting for their turn to speak. As you enter a room you can see both the stage with speakers and the audience. There will be a photograph of each person and a preview of their profile.

 

Your Followers can see what Rooms you visit

 

As with other social platforms, you will follow others and others will follow you. All of your followers will be able to see which rooms you are visiting. It is likely that some of your followers will want to join the same rooms that you are in.

 

You can Network with other Members

 

You have the opportunity with Clubhouse to network, and collaborate with, other members that have the same interests as you do. It is in your interest to take advantage of this. There are likely to be Clubhouse members that are part of your target audience and could benefit from the products and services you offer.

 

The Clubhouse Hallway

 

Your home page on Clubhouse is called the “hallway”. When you navigate to this page, Clubhouse will present you with an overview of some of the rooms that are active that may interest you. 

 

There is a search or “explore” feature in your hallway page which is very useful. You can search for other users as well as rooms and clubs by using keywords. If you want to find a specific Clubhouse user then you can search using their name.

 

Clubs are Mini Communities

 

You will find a number of clubs established on Clubhouse. These are mini communities where like-minded people gather to discuss certain topics. Clubhouse members establish these clubs which are usually based around niches.

 

When you first join Clubhouse, you can only follow clubs that you are interested in. At some stage you should be nominated to become a member of a club you are following. You need to be credible in the eyes of Clubhouse to create your own club.