You can use Clubhouse to promote your business and your brand. This has to be done in the correct way as Clubhouse does not permit direct promotion. In this article, we will discuss some of the best marketing tactics to use that have worked well for other members of the Clubhouse platform.
It is very important that you use Clubhouse to engage with your target audience. By using the tactics below, you will be able to reach out to your audience and form beneficial relationships. Connecting with other Clubhouse members is what it is all about.
1. Join Related Rooms and Conversations
While you can learn a lot by just being a listener on Clubhouse, you are only going to form the relationships that you need by speaking out. Each time you speak you have the opportunity to show people what you have to offer and gain additional exposure for your brand.
Identify rooms that are relevant to your niche and join them. To start with we recommend that you join rooms that have a smaller audience. You will have more chance of speaking as a newcomer in a smaller room than you will in a large room.
2. Host your Own Niche Related Room
When you host your own rooms on Clubhouse you are likely to get the best results. If you are concerned about this then you need to overcome any fears that you have because this is very important. By hosting your own room, your audience will automatically perceive you to be an expert.
Each time that you schedule a new room, tell all of the people that you know about it using your existing social profiles. Create a room around a subject that you know will be popular with your target audience. Make sure that you inform everyone about the date and time your room will be open.
3. Be a good Moderator to achieve the best results
When you host your own room on Clubhouse you can be the moderator. You need to learn how to run your rooms effectively to achieve the best results. Make it clear what the purpose of your room is so your audience knows why they are attending. When your audience makes comments and suggestions be sure to add additional insight here.
Repeat the propose of your room every 15 minutes or so. This will ensure that latecomers know what is going on. If you are inviting others to speak then let the audience know what they are bringing to the table. Always keep your room moving and if your room is large then get some addition help to moderate it.
4. Co-Host with Influencers
It is a good idea to co-host a Clubhouse room with influencers and experts. Reach out to influencers in your niche and propose a co-host event. The benefit of co-hosting with influencers is that you will have access to their audiences as well as your own.
Talk to your co-hosts before you start your room so that everyone is clear and how the room will operate. You will be sharing the microphone with your co-hosts so you need to manage this properly. Audiences like co-hosted rooms because they find that there is a good diversity of thought and ideas.
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