Research And Plan Your Videos For The Best Results

Never rush into video creation. No matter how excited you are about the prospect of video marketing you need to take the time to research and plan your videos. Videos produced “off the cuff” usually do not work out too well. You need to prepare for every video that you create so that it can be of the highest quality.

 

Conduct Keyword Research

 

What are you going to create your videos about? To answer this, you need to know what your audience is looking for in your niche. They will have burning questions that they need answers for and you need to identify what these are. 

 

The best video marketing campaigns start with keyword research. This is the process of identifying the search terms that people enter into search engines like Google when they want information in your niche. Without this information you are just guessing.

 

It is easier to perform keyword research than you might think. Use the free Google Keyword Planner tool to identify the keywords and the associated search volumes. Think about the seed keywords for your niche and then enter these into the Keyword Planner. You will get a list of related keywords returned as well.

 

When you have finished your initial keyword research using the Keyword Planner be sure to download the list you have created. Keep this as your master keyword list that you will add to over time. Look at your list and decide the keywords that you want to target with your videos.

 

Plan each of your Videos

 

Now that you have your keyword list and ideas for your videos you need to plan each of them. What message do you want to convey in your video? What call to action (CTA) will you use? Is the video for lead generation or to make sales?

 

It should not take you too long to come up with an outline plan for each of your videos. Decide what you want the viewer to do once they have watched your video. Also, determine what questions your video will provide the answers to. You will get much better results from your video marketing when you plan your videos.

 

Do you need a Script?

 

Some video marketers like to use a script for their videos. It helps them to have a structured flow that they can use. In addition to this, a script ensures that they will not overlook any important points that they need to make.

 

The problem with scripts is that you can easily provide a boring delivery with them. As an alternative, consider creating a list of prompts that you can refer to throughout the video. This will help you to talk more naturally while also ensuring you do not miss anything important.

 

Learn from Other Video Marketers

 

Take a look at the videos that your competitors are creating. Find those that have the highest number of views and levels of engagement and identify why they are so popular. The aim is not to copy what others have done but to give you ideas for the creation of your own videos.

 

There are many video marketing experts out there that have training courses that you can invest in to enhance your knowledge. Do not be too proud to learn from those that have done it before. You can find some useful resources online about video marketing too.