To create the very best videos you need to use the right tools. Your audience is not going expect a Hollywood production from you but they will expect good quality. If you make low quality videos then you will quickly lose your audience. Worse than that, you will destroy any trust that you have built up with them.
Get the Right Equipment
A good HD camera is essential for making the best videos. If you have a smartphone then the camera in this is likely to be good but you should think about investing in a good quality web cam or outdoor camera. A smartphone video is better than nothing but other cameras will produce better results.
If you are going to shoot most of your footage indoors then an HD webcam that you can connect to your computer is a good choice. There are some good examples available on Amazon and other online retail websites. You should be able to find a high-quality web cam for under $100.
When you are planning to create a lot of videos outdoors then you will need an appropriate camera for this. These can get expensive so do your homework here and compare prices. The money that you invest in a good camera will pay you back in the end.
You must use a high-quality microphone for your videos. Your audience are not going to be impressed if the audio quality of your videos is poor. There are plenty of good quality microphones available for under $100.
Do you need to purchase lighting equipment for your videos? Again, this is a concern for indoor videos more than outdoor ones. It is crazy to put in a lot of planning and effort to make your videos and have them spoiled by poor lighting conditions. There are low-cost lighting solutions available.
Video Editing Software
You are going to make mistakes when you are creating your videos so you need to use a good video editing application to make your videos the best they can be. Fortunately, there are a lot of free video editing solutions available for both Mac and Windows computers.
There are premium video editing suites that have a lot of great features but you don’t need these to get started. Search for free video editing software and you will see many useful applications you can use. Make sure that you learn how to use your chosen video editing software.
Screen Capture Software
It is very likely that you will want to record your computer screen and use this in your videos. In order to do this, you will need screen capture software. There are some really good free options available for this and you can use premium solutions too.
You can integrate slides that you have created in Microsoft PowerPoint or other presentation applications. Screen capture software is great for making over the shoulder videos where you are demonstrating something on your computer.
Use Audio Editing Software
The audio quality of your videos is very important. A lot of video marketers record the narration for their videos after they have the main footage. You can use a powerful free audio editing suite like Audacity to produce the best audio results.
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