3 Effective Ways To Make Each Of Your Videos Great

Creating videos is a time-consuming process so you want to ensure that every one of your videos is great. In this article, we will reveal 3 very effective tactics that you can use to get the best results from all of your videos. 

 

1. Use Storytelling in your Videos

 

People really enjoy stories so you can use this to your advantage with your videos. A lot of video marketers make their videos too salesy. They try to aggressively push their products and services on to the viewers who do not appreciate this. Nobody wants to watch a video where they are going to be sold to.

 

The very best videos always add value. They provide good information and advice that the viewer can use to improve their life. Just creating ads for your products and services is not going to have the desired effect.

 

With every one of your videos, you want to stir up strong emotions in your viewers. The best way to achieve this is to use storytelling. Tell your viewers the story behind the creation of your products and services. A story that explains how a product changed your life will have a good effect on your viewers.

 

Plan out your videos to include good stories. If you have proof that your products and services work (which you should always have) then weave this into your story. When you tell your story, make sure that you emphasize the benefits to the viewer of using your products and services to achieve their goals.

 

Your aim is always to make a good connection with your viewers. Tell stories about your business, yourself and your products and services. Explain how you got involved in your business and why you decided to create your products and services.

 

2. Make a Good First Impression

These days, people have very short attention spans so you need to make the first 10 seconds of your video really count. This is a very short amount of time for you to make an impact but you must focus on this. 

 

Bear in mind that your viewers have a lot of choice. If they are not impressed with the first few seconds of your video then they are likely to go elsewhere. During the first 10 seconds, tell your viewers what your video is about and what they can expect. Do this in a way that will make them want to stick around and watch the rest of your video.

 

3. Tell your Viewers what you want them to do

 

One of the biggest mistakes that some video marketers make is expecting their viewers to know what they want them to do. It is very likely that your viewers will not know this so you need to tell them more than once in your videos.

 

If you want your viewers to click the link in the description and sign up to your email list then tell them this. Of course, you need to put this in a way that they will perceive this to be beneficial to them.

 

Don’t just add your calls to action (CTA) at the end of your videos. Not everyone is going to watch your videos until the end. Tell them at the start and in the middle if your video is long enough. Make sure to tell them to subscribe and like your video too.