“Stitch” Your Way to Powerful Partnerships

Stitching is a TikTok term that describes stitching together two TikToks. Generally, this is a way to highlight another account and add to or provide commentary. This can be especially beneficial if done in a strategic way. TikTok users often use stitching as a way to gain access to people they may not otherwise have under ordinary circumstances. It is considered flattering to stitch someone’s content and rude not to respond. 

 

One account, @angryreactions, became wildly successful achieving 4 million followers in record-breaking time. His seemingly angry reactions to benign things are, in fact, heartfelt supportive reactions that surprise the viewer. His account has been stitched by a wide range of artists and other creators who have made things in his likeness. Stitching their accounts to his gives them potential exposure to his 4 million followers for themselves. This can enhance their opportunities for their work to be seen simply by giving his account attention and stitching to his. 

 

The Power of Comments Enhances the Fun

 

TikTok is unique in that many users highlight comments made on their videos and use them in creative ways. One trend that is popular is calling out negative people and putting them on blast. This turns the tables on trolls or bullies and calls them out publicly for their negativity. Commentary in the comments section of a video can, in and of itself, become content. This can lead to some fun collaborations and build powerful partnerships that may be leveraged down the line. Leaving a witty and/or powerful comment on a popular account may have direct benefits to yours. 

 

Collaborating is a Two-Way Street 

 

Getting in on the fun and making friends is a two-way street. If you are starting out, you may not know too many people nor have the clout that some accounts have. The great thing about TikTok is things can happen quickly. If you create great content, stitch wisely, and engage with other accounts, the likelihood you’ll get noticed increases. Networking on TikTok is a lot like networking at a business convention or meetup. The more active you are, the more impressive and interesting you’ll be to others. 

 

Building your presence on TikTok can help you find more followers and increase your chances of making friends and collaborating. Collaborations can help build your exposure and platform rapidly. This can lead to more people linking to your website or other resources. In the end, it’s simply good practice to be an active part of the community as you use it for your business.