One of the best ways you can leverage the financial power of content marketing is not actually in the act of crafting content to market something you offer.
Rather, it’s all about content marketing a good or service offered by other people and then sitting back while readers click on affiliate links and Google Ads.
That said, here are a few of the most lucrative topics to write about—and how much associated Google ads will pay you per user click in 2018.
Insurance: $57 CPC. Insurance is the statistically the most lucrative. Car insurance, homeowner’s insurance, business insurance…everybody needs insurance for something.
Gas & Electricity: $54 CPC. This topic is strangely also a gold mine. You could write reviews of different suppliers, and helpful articles on how to save on your bills.
Mortgages: $47 CPC. A home is the largest purchase most people will ever make, so banks and lenders are willing to spend some big bucks to beat out the competition.
Attorneys: $47. There are plenty of ambulance-chasers out there today, and lawyers are coming out of the woodwork left and right. Capitalize on the legal craze by writing articles about topics like hiring a lawyer, small claims court, etc.
Loans: $44 CPC. Whether it’s to pay off credit cards, to buy a car, or go to school, lots of people need loans. Write articles about this topic and perhaps direct people toward their options.
Donations: $42 CPC. From starving kids in Africa to a local recreation centre, there are plenty of causes that need fundraising, and fundraisers shell out the bucks to advertise. Write articles about this topic, such as the power of giving.
Conference Call: $42 CPC. This is something that all businesses need, and if you know anything about business expenditures, you know that companies toss money around more frequently than private individuals. Review different systems and write articles about phone etiquette.
Degree: $40 CPC. Everybody (and their grandmother) is going back to school these days, and usually online. Capitalize on education and write some degree-related blogs.
Credit: $38 CPC. Americans (and increasingly everyone else) love spending with plastic. Write reviews of the best cards, or articles on how to build credit.
Final word: The content marketing you’re doing for these businesses doesn’t have to be free. After you’ve built some traction on your site, you may as well start selling your content to the businesses you’re writing about… it will prove to be an additional source of revenue, and if their Google ads are any indicator, they’re willing to spend.
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